Digital Content Specialist - Sonnet

What to expect in this role

As digital content specialist at Sonnet, you’ll be part of a collaborative, forward-thinking team that’s shaping the future of insurance.

You’ll work across disciplines–UX, product, marketing and CRM–to craft clear, compelling and user-centered content that informs, engages and converts.

Your words will guide users through complex digital journeys across discovery, quoting, purchasing, and policy management with ease, clarity and confidence.

Note:

This isn’t a marketing role–you’ll be working within a product team and a firm understanding of UX heuristics is essential.

Those with Canadian P&C insurance industry experience are highly encouraged to apply.

• Collaborate with cross-functional teams to deliver multi-channel content solutions
• Ensure content meets accessibility standards, aligns with Sonnet’s voice and style and supports organizational goals
• Think strategically – connecting content deliverables to broader business objectives and user needs
• Apply UX writing and content design principles to improve how customers purchase insurance online

• Work closely with design, user research, product, marketing, development and legal teams to understand business drivers and deliver content that’s purposeful, inclusive and customer-focused

• Create content for product landing pages, FAQs, email journeys and transactional flows that support acquisition, engagement and retention
• Use words to design intuitive features and flows that help users achieve goals with minimal friction
• Deliver microcopy for in-app flows and complex forms that’s clear, consistent, accessible and aligned with UX best practices
• Explain product features and benefits with plain language that resonates with diverse audiences and drives business goals
• Craft newsletter and email copy that converts, retains, educates and entertains our audiences
• Coordinate with translation services to ensure content is localized and optimized for French-speaking audiences

• 2–4 years of professional experience in UX writing, content design or digital content creation, preferably within a Canadian regulated industry (e.g., insurance, finance)
• Experience in the Canadian auto and home insurance industry is a strong asset
• A strategic mindset with a passion for solving user and business problems with content
• Foundation in optimizing content for SEO and AI
• A portfolio that proves your ability to apply content solutions to digital products, flows, interactions, conversational interfaces (chatbots) and transactional emails
• Interest or experience in using AI tools to refine workflows and streamline content creation
• Understanding of web accessibility standards and inclusive writing practices
• Experience working in Agile environments; familiarity with tools like Jira and Figma
• Proficiency with CMS platforms and an ability to learn new tools quickly
• Strong collaboration skills and a customer-first mindset
• Bilingualism in English and French is an asset

Salary Range: $58,100 - $106,900