Digital Marketing Operations Manager
Job in
Toronto, Ontario, M5A, Canada
Listing for:
Fidelity Investments
Full Time
position
Listed on 2026-01-28
Job specializations:
-
IT/Tech
Digital Marketing, Digital Media / Production, Social Media Marketing
Job Description & How to Apply Below
Description
You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.
What You’ll Do
As the
Digital Marketing Operations Manager
, you will play a key role in supporting Fidelity’s corporate event program through expert use of marketing automation, CRM, and event management platforms. You’ll manage end-to-end campaign execution, collaborate across teams, and ensure seamless integration of digital tools to drive marketing effectiveness and client engagement.
Digital Marketing Operations Manager (
* Corporate Events Focus)
What You’ll Do
As the Digital Marketing Operations Manager, you will play a key role in supporting Fidelity’s corporate event program through expert use of marketing automation, CRM, and event management platforms. You’ll manage end-to-end campaign execution, collaborate across teams, and ensure seamless integration of digital tools to drive marketing effectiveness and client engagement.
Corporate Event Program & Mar Tech Platform Support
Lead the build, execution, and optimization of digital campaigns supporting Fidelity’s corporate events, including webinars, conferences, and client programs.Manage event-related workflows and integrations across Marketo, Salesforce, CVENT and Zoom Events, ensuring accurate data flow and campaign tracking.Set up and manage virtual and hybrid events using Zoom Events, including multi-hour virtual conferences and shorter webcast-style sessions.Ensure registrant data is synced across platforms (Zoom Events → Marketo, CVENT, Salesforce) to enable seamless follow-up and reporting.Collaborate with internal stakeholders to define event requirements, timelines, and deliverables.Ensure consistent branding and messaging across all event-related communications and assets.Provide strategic input on event marketing automation and audience segmentation.Marketing Automation & Sales Enablement
Execute multi-channel marketing campaigns using Marketo, including email, landing pages, and nurture programs.Support Salesforce CRM integration to align marketing efforts with sales outreach and lead management.Partner with Sales and Enablement teams to deliver content and tools that support the buyer’s journey.Maintain and optimize Fidelity’s content library and digital assets.Project Management & Campaign Execution
Own the end-to-end project management of digital marketing initiatives, with a focus on performance-related materials and event campaigns.Coordinate with IT and data teams to ensure accurate and timely data management for campaign execution.Automate content production workflows to improve efficiency and scalability.Ensure all campaigns are delivered on time, within scope, and aligned with business objectives.Marketing Effectiveness & Reporting
Monitor and report on campaign performance, including email metrics, event engagement, and lead conversion.Conduct post-event and post-campaign analysis to identify insights and areas for improvement.Implement A/B and multivariate testing to optimize campaign outcomes.Share actionable insights with stakeholders to inform future strategies.Digital Innovation & Subject Matter Expertise
Act as a digital SME for marketing operations, bringing expertise in automation, CRM, and event technology.Collaborate with cross-functional teams including Sales, IT, Finance, and Business Analytics to drive innovation.Define and document business requirements for new marketing initiatives and platform enhancements.Stay current with industry trends in digital marketing, Mar Tech, and event technology to ensure Fidelity remains a leader in the space.What We’re Looking For
Bachelor’s degree in Marketing, Business, or related field; equivalent experience considered.3+ years of experience in marketing operations, event marketing, or project management.Hands-on experience with Marketo, Salesforce, CVENT, and Zoom Events is essential.Experience setting up multi-hour virtual events and webcasts using Zoom Events, with registrant syncing across platforms.Familiarity with Zoom Meetings, Webex, Blue Jeans, and Go To Webinar is a plus.Experience in the financial services or wealth management industry is highly desirable.Familiarity with sales enablement tools (e.g., Seismic) and content production platforms (e.g., Adobe Creative Suite) is an asset.Certifications such as Marketo Certified Expert, Salesforce Admin, or PMP are considered strong assets.The Expertise You Bring
Strategic thinker with a passion for digital marketing and event execution.Strong communication and stakeholder management skills.Proven ability to manage multiple projects and deadlines in a fast-paced environment.Analytical mindset with experience in campaign reporting and optimization.Collaborative and proactive approach to problem-solving and innovation.Current work authorization for Canada is required for all openings.
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