Digital Marketing Specialist

Employment Type:

Full-time (Permanent) Department:
Marketing & Communications Union:
Excluded Salary: $60,000 - $65,000 CAD annually File #: 26-MC-01 (1 OPEN) Posting Date:
January 21, 2026 Posting Close:
February 03, 2026 Reason for vacancy:
Replacement Position Summary The Digital Marketing Specialist plays a key role in advancing Dixon Hall’s digital presence and storytelling.

This role is responsible for content production and strategy, managing organizational newsletters, supporting website management, and using digital analytics to inform decision-making.

The Specialist also leads digital event coverage, supports the development of an influencer strategy, and manages the organization’s content calendar.

Working closely with teams across the organization, this role ensures Dixon Hall’s impact is communicated clearly, consistently, and effectively across digital platforms. 

Duties and Responsibilities:

Content Production, Planning & Strategy  Develop, produce, and manage high-quality digital content for web, email, social media, and campaigns  Create and maintain an organization-wide content calendar aligned with program priorities, campaigns, events, and fundraising goals  Demonstrated graphic design skills with the ability to create compelling visual marketing assets, with familiarity using tools such as  Canva, Cap Cut, and Adobe Creative Suite  (e.g., Photoshop, Illustrator, InDesign)  Ensure all digital content reflects Dixon Hall’s brand, accessibility standards, and values  Translate program and impact information into engaging, audience-friendly digital content  Event Coverage & Storytelling  Lead digital coverage of Dixon Hall events, including live and post-event content (social media, photography/video coordination, blogs, and newsletters)  Work with internal teams to plan digital storytelling before, during, and after events to maximize reach and engagement  Capture and curate content that highlights community impact, partners, and funders  Newsletter & Email Marketing  Plan, produce, and manage organizational newsletters and targeted email campaigns  Oversee list management, segmentation, and scheduling to support engagement and fundraising objectives  Monitor and optimize email performance based on analytics and audience insights  Digital Strategy, Influencer Engagement & Analytics  Support the development and execution of Dixon Hall’s digital marketing strategy  Contribute to building and managing an influencer and community ambassador strategy to expand reach and awareness  Identify and cultivate relationships with aligned influencers, partners, and community voices  Track and analyze performance across digital channels using tools such as Google Analytics, social media insights, and email platforms  Prepare reports and insights to inform content and campaign optimization  Website Management  Manage day-to-day website updates, including content edits, landing pages, and campaign integrations  Work with internal teams and external vendors to ensure the website remains current, accessible, and user-friendly  Support SEO and content optimization best practices  Fundraising & Philanthropy Support Partner closely with the Department of Philanthropy to advance Dixon Hall’s fundraising priorities through integrated digital strategies, campaigns, and donor engagement initiatives Create compelling fundraising content for web, email, social media, and paid/organic campaigns that clearly communicate impact and inspire giving Use analytics and performance insights to inform fundraising content optimization, testing, and continuous improvement Ensure all fundraising-related digital content aligns with Dixon Hall’s brand, values, accessibility standards, and donor-centred best practices

Qualifications:

University degree or College Diploma in Computer Science, Engineering, or University degree in other technical field equivalent to practical experience. Preference given to a minimum of 3 years in digital marketing in the not-for-profit sector A professional portfolio of digital marketing work, including metrics on how your work impacted the organization done to date, including samples of…