Marketing Consultant

Overview

• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Champions a high-performance environment and demonstrates a commitment to bank’s values: accountability, passion, integrity and respect. Delivers results in accordance to bank's behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
• Supports the Journey Managers with all activities related to digital campaign design and publishing, digital user experience, and digital sales.
• Use Adobe Photoshop and Sketch to make any necessary, last-minute changes to the art files.
• Utilizes modern web technology (HTML and CSS) to develop campaign creative (new and existing) for the digital space, focusing on large-scale email marketing campaigns and authenticated campaigns.
• Troubleshoot and adjust any problematic code from other marketing vendors and provide constructive feedback.
• Execute and adhere to quality control procedures and workback schedules for all campaigns.
• Manage lead times with marketing partners and other key stakeholders to ensure receipt of all design and data points in a timely fashion.
• Make improvements to our digital campaign execution process based on test results and key learnings.
• Configure dynamic content elements to create personalized campaigns at scale.
• Perform initial quality assurance on the campaign to ensure the logic is functional and that it renders correctly on various client/browser combinations.
• Conduct competitive research and identify best practices for coding architecture as well as user experiences.
• Reference statistical evidence and research to provide design recommendations.
• Maintain a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.
• Establish a reputation as the subject matter expert to effectively provide technical support and expertise to enhance and expand the reach of the A/B testing capabilities.
• Keep up with the latest marketing and design trends and relay this information to various departments, as needed.
• Monitor and ensure compliance with relevant CASL, anti-spam, and privacy regulations.

• 5-8 years of experience user of Adobe Creative Cloud and solid experience working with Adobe Illustrator, Adobe Photoshop, Sketch, and/or animated GIFs is a plus.
• 8-10 years of experience in marketing design, designing advertising and customer communications in an online environment.
• 3-5 years of experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign, or Salesforce Marketing Cloud
• 3-5 years of experience working directly with HTML email and web templates using a text-based tool such as Notepad++ or Adobe Dreamweaver.

• Fluency in using modern collaborative design tools such as Figma and Mural.
• Deep connectivity with evolving web technologies such as CoPilot, ChatGPT and Gemini.

• Enthusiastic team player who has an exceptionally keen eye for detail.
• Data-minded but with an eye for aesthetics.
• Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed.
• Strong understanding of email tools like Litmus and Movable Ink.
• Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one-to-one marketing channels.
• Ability to analyze results to help make informed decisions and program enhancements over time.
• Self-starter with a strong sense of urgency in tackling challenges.
• High level of professionalism, ability to work calmly in difficult and high-pressure situations.
• Excellent verbal and written communication skills
• Fluent written and spoken English; in addition, French language skills are preferred.

HTML, CSS accreditation or four-year degree [Marketing, Design, or related field preferred]