Organic Strategist Hybrid

Overview

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

This role is a 6-month fixed-term contract.

📍Your Impact Starts Here

We’re looking for an Organic Growth Strategist to join our Growth Marketing team! This is a mid-level role perfect for someone who wants to develop expertise in cutting-edge SEO, AI search optimization, and marketing automation—while maintaining excellent standards of the content that hits our site.

Working closely with our Sr. Organic Growth Manager and Sr. Content Strategist, this role is 20% (non-code) technical SEO implementation
, 10% dashboard-building and analytics
, 40% E-E-A-T optimization and PSEO hub generation
, and 30% Air Ops automation
—all focused on driving measurable organic growth while staying ahead of search algorithm changes and LLM evolution.

Reporting to the Manager, Organic Growth, this role is for you if you re passionate about the intersection of data analysis, technical SEO, content quality, and emerging AI search platforms. You ll help transform our organic growth strategy through meticulous execution, intelligent automation, and deep expertise in trust-building optimization.

These are the key ways you’ll contribute and create impact in this role:

• Technical SEO Implementation (20%)
  • Executing non-code technical SEO fixes, including meta optimization, internal linking strategies, URL structure improvements, and basic schema markup implementation to enhance crawlability and indexability
  • Conducting regular SEO audits to identify and resolve technical issues that impact site performance, working with developers when code changes are needed, but handling everything possible independently
• Dashboard Building & Analytics (10%)
  • Creating comprehensive SEO dashboards using Looker Studio, Google Analytics, and other visualization tools to track our blog, glossary, PSEO, and core product page performance at the nitty-gritty level our team needs to be successful
  • Analyzing LLM trends and AI search impact by monitoring how our content performs in ChatGPT, Claude, Perplexity, and Google AI Overviews, tracking citation rates, and optimizing for AI-powered search visibility (we’ll teach you!)
• E-E-A-T Optimization & Programmatic SEO (50%)
  • Developing and implementing E-E-A-T enhancement strategies across our blog and programmatic SEO hubs, focusing on building expertise signals, authoritativeness markers, and trustworthiness indicators that improve rankings
  • Managing author credibility and content authority by creating systematic approaches to showcase expertise, building author bios, implementing proper attribution, and developing content that demonstrates first-hand experience
  • Building trust signals and credibility markers through strategic implementation of reviews, testimonials, expert quotes, original research citations, and other trust-building elements that enhance overall site authority
  • Optimizing for YMYL content standards by ensuring all money/health/safety-related content meets Google's highest quality standards through proper sourcing, expert validation, and transparent authorship
  • Providing data-driven insights for programmatic content strategy, including identifying high-opportunity location/service combinations, content gaps in programmatic hubs, and optimization priorities based on comprehensive competitive and performance analysis
• Air Ops Automation & Process Optimization (20%)
  • Building automated workflows using Air Ops to streamline content optimization, keyword tracking, technical SEO performance, competitor monitoring, and performance reporting without sacrificing quality or accuracy

🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

• SEO Foundation. 5+ years of hands-on experience in technical SEO or SEO content with a strong foundation in SEO…