Account Manager, SEO

Overview

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Own day-to-day SEO account management for priority clients: serve as the primary point of contact, build trusted relationships, and ensure consistent, high-quality delivery.
• Lead client communication and governance: run weekly/monthly status calls, document decisions and next steps, and proactively manage expectations, risks, and timelines.
• Translate business goals into SEO roadmaps: align priorities to measurable KPIs and ensure stakeholders understand what success looks like and how we’ll get there.
• Manage workflow and adoption: coordinate with client content/dev/brand teams to drive implementation of recommendations, remove blockers, and keep work on track.
• Conduct and oversee keyword and market research: intent segmentation, topic mapping, opportunity sizing, and content strategy recommendations tailored to each client’s goals.
• Coordinate technical SEO audits and recommendations for complex sites: crawl/indexing, site architecture, rendering, structured data, CWV, migrations, facets/pagination, and international/regional considerations (as relevant).
• Develop content SEO programs with clear client-ready outputs: briefs and briefing standards, internal linking recommendations, refresh/prune plans, and quality/E-E-A-T guidance.
• Support AEO visibility planning: recommend optimizations to improve presence in AI-driven discovery (entity coverage, structured formats/schema, clarity, and citation readiness).
• Own performance measurement and reporting: build and maintain Looker Studio dashboards; analyze results using Adobe Analytics and Google Search Console; communicate insights and actions, not just metrics.
• Maintain account documentation and operational rigor: meeting notes, project plans, KPI tracking, implementation status, and change logs.
• Standardize and leverage toolsets:
  Ahrefs, SEMrush, Screaming Frog, Google Search Console (plus supporting tools as needed).
• Stay current on algorithm/SERP changes and industry trends; proactively inform clients and adjust priorities accordingly.
• Identify growth opportunities within accounts: surface new initiatives, expansion areas, and test-and-learn ideas to improve performance and strengthen partnerships.

• Deep expertise in technical SEO and strong ability to communicate requirements to dev teams.
• Advanced keyword research and strategic planning skills.
• Strong content SEO understanding and ability to set content standards and frameworks.
• Familiarity and hands-on proficiency with Ahrefs, SEMrush, Screaming Frog, GSC.
• Strong analytics and reporting skills with Adobe Analytics and Looker Studio.
• Strong understanding of AEO / AI optimization and how SEO intersects with AI-driven discovery.
• Web development experience is a big plus (CMS platforms, HTML/CSS/JS basics, deployment workflows).
• Strong stakeholder management, presentation skills, and ability to lead multi-workstream SEO programs.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their…