Manager, Agile Marketing

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Requisition

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Manager, Agile Marketing leads agile squads designed to deliver go to market plans in an efficient and customer friendly manner. Responsible for supporting continuous optimization (in an agile methodology) of Marketing operations in order to provide a superior customer experience, increase revenue, decrease speed to market and gain operational efficiencies for the Bank. The Scrum Master acts as a true change agent and as a champion of the Agile methodology, partnering with other Agile project teams to share best practices and help mature the organization’s agility.

In this role, you will be involved in:

Lead the Canadian Banking Squad structure for Marketing to facilitate improved speed to market, strong resource planning and excellent customer experiences.

Establish Key Performance Indicators (KPIs) and/or other metrics to describe the improvements and work with process owners, in order to ensure the impact of change is effectively measured and sustained.

Provide executive updates on squad efficiencies including programs in market, speed to market and resource allocation.

Maintain backlog and ensure prioritization aligns with pod goals.

Track deliverables, blockers and dependencies across teams; maintain velocity.

Surface risks and coordinate with governance for resolution.

Responsible for ensuring campaign flow-to-work, cadence adherence, and QA.

As Agile Manager, you will ensure the team enacts the agile principles, values and framework.

Provide support to teams using servant style leadership.

Coach the development team and help lead and ensure the "agile mindset" is fully adopted and understood.

Instill core agile values of focus, commitment, respect, openness and courage into the team’s ground rules through leading by example.

Assess and coach the team to higher levels of performance, tracking acceleration metrics.

Encourage an environment where open communication and collaborative problem solving can pave the way for faster removal of any impediments and where the impact of mistakes can be minimized through early detection, making them into learning opportunities.

• Provides leadership and fosters an inclusive work environment

Facilitating a culture of open and honest communication by actively participating and contributing to standups, sprint planning, working sessions, and retros, encouraging the generation of new ideas and approaches and actively sharing the knowledge and experience to enhance the development of all team members.

Acts as a champion of the Agile methodology; partners with other Agile project teams to share findings and best practices to help mature the organization’s agility.

Working partners:
Marketing Planning, Product, Paid Media Specialists, Compliance, Legal, Tech Partners, Data/Analytics, Creative Teams, etc.

Expected to work independently and must act on his/her own initiative in solving problems and making decisions as related to the requirements of the job.

Relationship builder and key role in championing a new way of working.

Post‑secondary degree in business, marketing or another related field.

3+ years experience in marketing, campaign management and agile ways of working.

Scrum Master Certification (CSM) is an asset.

Understanding of marketing or product development flows.

Experience working in Jira, Workfront or other similar agile tools.

Thorough understanding of scrum / agile principles and values in a marketing context.

Excellent oral and written communication skills and proven ability to influence management and teams.

Derives satisfaction from mentoring and coaching teams to help them continually improve their working methods and outputs.

Has the ability to liaise within teams and across the organization, working consultatively and influencing change.

Act as a role model, fostering team collaboration, and creative thinking that leads to increased productivity and greater customer satisfaction.

Ability to compile,…