Specialist, Marketing Planning & Analytics

Req

Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.

We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #Team Bell.

On the Consumer and Small business team you’ll work across a portfolio of brands and solutions. From Bell’s best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.

And it’s not just the options we provide, it’s how we provide them. On this team you’ll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.

The acquisition marketing team is seeking a strategic thinker with strong analytical skills to shape long-term marketing priorities and inform decisions through data-driven insights. This role focuses on leveraging data to identify opportunities for growth, optimize targeting strategies, and guide resource allocation to maximize market share.

• Strategic Planning:
  Develop and maintain marketing plans informed by data analysis, market trends, and competitive intelligence to support long-term growth objectives.
• Data-Driven Insights:
  Conduct deep-dive analytics to uncover patterns, evaluate performance, and identify opportunities to improve targeting, segmentation, and prioritization.
• Opportunity Identification:
  Use data to pinpoint areas for market share growth, including new segments, channels, and emerging trends.
• Forecasting & Modeling:
  Collaborate with Business Intelligence and Finance teams to build forecasts, scenario models, and opportunity sizing for strategic initiatives.
• Performance Measurement:
  Establish KPIs and dashboards to monitor marketing effectiveness and provide actionable recommendations for continuous improvement.
• Stakeholder Alignment:
  Create compelling presentations and reports to communicate insights and strategic recommendations to executives and cross-functional teams.
• Innovation & Optimization:
  Recommend enhancements to marketing strategies, leveraging advanced analytics and new data sources to improve targeting and ROI.

• 2+ years in marketing analytics, planning, or strategy; experience in telecommunications or related industries is an asset.
• Strong analytical and problem-solving skills with proficiency in data interpretation and visualization tools.
• Business acumen with the ability to translate insights into actionable strategies.
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
• Excellent communication skills, both written and verbal, with the ability to influence stakeholders.

Adequate knowledge of French is required for positions in Quebec.

Position Type: Management

Job Status: Regular - Full Time

Job Location: Canada :
Ontario :
Toronto

Work Arrangement: Hybrid

Final date to receive applications: 02/17/2026

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for…