Digital Product Manager, Salesforce CRM

Description

Our client is seeking a Digital Product Manager to lead the delivery, integration, and enablement of a Salesforce-based CRM application.

This is a project-based, execution-focused role, ideal for a Product Manager who has grown from a strong Business Analyst background and has a proven track record delivering complex technology initiatives in close partnership with Marketing, Technology, and external vendors. The role is an individual contributor position with no people management responsibilities.

Role Responsibilities:

Project & Product Leadership

- Own the end-to-end CRM implementation, from planning and requirements gathering through delivery, testing, and rollout

- Drive fast, focused execution within a defined 6-month delivery window

- Ensure minimal disruption to ongoing marketing and business operations

Stakeholder Partnership

- Act as the primary Product partner to Marketing

- Collaborate closely with stakeholders across:

Marketing, Product, Technology / Engineering, Salesforce vendors

- Serve as the connective tissue between business needs and technical delivery

Requirements Definition & Solution Design

- Conduct detailed analysis of current-state customer data and CRM use cases

- Define clear requirements related to:

Customer data models

Segmentation (prospect vs. existing customers)

CRM-enabled marketing use cases

- Partner with Technology and vendors to design and configure Salesforce solutions

- Ensure clean integration with existing internal systems and databases

Testing, Validation & Risk Management

- Develop and execute test plans to validate functionality, data integrity, and end-to-end flows

- Proactively identify risks and dependencies across systems and stakeholders

- Support demos and walkthroughs of CRM capabilities alongside the Technology team

Communication & Documentation

- Provide clear, concise updates to stakeholders at all levels

- Articulate requirements, trade-offs, and value in a way that bridges technical and business audiences

While CRM implementation will the be primary focus for the individual/role, it will likely not drive 100% capacity. Based on CRM project needs, PM will have opportunity to work on additional deliverables/focus areas when capacity cycles allow, including, but not limited to: (1) Performance Reporting, Analysis & Insights; (2) Competitive Market Scans; (3) User Journey Mapping.

Additional Skills & Qualifications

- Strong collaboration across Product, Technology, Marketing, and Vendors

- Comfortable working with databases, customer data, and system integrations

- Experience migrating systems or data between platforms

- background in Insurance, Financial Services, or regulated environments

- Experience supporting marketing technology or customer data platforms

- Familiarity with customer segmentation, lifecycle journeys, or personalization use cases

Job Type & Location

This is a Contract position based out of Toronto, ON.

The pay range for this position is $ - $

This is a hybrid position in Toronto,ON.

À propos de TEKsystems et TEKsystems Global Services

Nous sommes un fournisseur de services aux entreprises et de technologies. Nous accélérons la transformation de nos clients. Notre compétence en stratégie, conception, exécution et opérations libère la valeur de l’entreprise par un éventail de solutions. Nous sommes une équipe de 80 000 personnes qui collaborent avec plus de 60 000 clients, notamment 80 % du Fortune 500 en Amérique du Nord, Europe et Asie, qui collaborent avec nous dans le cadre de nos capacités full-stack et notre rythme.

Nous sommes des penseurs stratégiques, des collaborateurs pratiques qui aident les clients à exploiter le changement et maîtriser le dynamisme de la technologie. Nous bâtissons le futur en livrant les résultats et en créant un impact positif dans nos communautés mondiales. TEKsystems et TEKsystems Global Services sont des entreprises d’Allegis Group. Découvrez d’autres informations à

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and…