Inbound Content Marketing Manager

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We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative t means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.

This opportunity is hybrid, with some in-office work (10-20%) in Toronto.

We are looking for a strategic, customer‑obsessed Inbound Content Marketing Manager to make our website the engine of our inbound marketing model. You will turn our website into a high‑performing inbound engine, driving qualified organic traffic, engaging audiences, and converting anonymous visitors into known users.

In this role, you will be responsible for executing and optimizing our inbound content and SEO strategy across  You’ll focus on how content is structured, discovered, experienced, and how it converts. You’ll be the driver of ensuring the content on our pages are clear, findable, relevant, and designed to drive engagements including subscribing to our newsletter and requesting access to the Advanced Technology Center (ATC).

This role reports to the Manager of Content Marketing, and collaborates closely with Demand Generation, Solutions Marketing, Partner Programs, and our digital team.

• Execute the inbound content strategy across , ensuring content supports SEO efforts, audience engagement, and conversion of unknown users.
• Drive the alignment and bridging of content and messaging that appears on  and our Advanced Technology Center (ATC) instance.
• For key top of funnel assets, lead the drive for organic visibility through SEO and organic social channel execution, supporting ongoing audience engagement.
• Maintain and evolve our “always‑on” inbound engine, ensuring content remains relevant, high‑quality, and aligns to our audience challenges and needs.

• Optimize page layouts, messaging, call to actions, and user flows to encourage deeper exploration, time on site, and conversion.
• Provide recommendations on content and layout updates consistent with industry trends.
• Analyze and measure web behavior and engagement to inform ongoing optimization efforts.
• Test and create new page wireframes to drive intended actions (e.g., further exploration, conversion).
• Reduce content bloat through ongoing audits, consolidation, and rationalization to ensure only high‑quality, relevant, and up‑to‑date content remains.
• Using available optimization tools to identify and prioritize potential updates or deletions along with creating net new pages.

• Maintain a web content governance framework, including review cycles, stakeholder alignment, content quality checks, and SEO oversight.
• Implement and optimize an SEO strategy and framework working with SEO subject matter experts across marketing teams.
• Align with digital marketing teams for planning and executing trigger‑based engagement driving ongoing user consumption as well as support solution‑based demand gen.
• Partner with the extended marketing team to support trigger‑based engagements opportunities across customer journey paths.
• Where appropriate, work with digital marketing teams to amplify reach via e‑mail, paid media and vendor supported programs.
• Ensure a consistently excellent and on‑brand experience in collaboration with brand and comms.

• Increase qualified organic traffic by optimizing content structure, search visibility, and alignment to high‑intent customer needs.
• Improve conversion rates across inbound marketing content assets and journeys by refining page layouts, CTAs, messaging hierarchy, and user flows.
• Enhance the user experience across journeys by improving clarity, navigation, accessibility, and engagement from first touch to conversion.
• Own audience management as a…