Sr Manager, Digital

Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust portfolio that champions leading-edge technology. We drive large-scale, complex, and high-visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast.

If you are interested in being a part of this, consider applying for the following opportunity:

Who we're looking for:

We’re looking for a hands on, data driven Senior Manager to lead Offer awareness, visibility, and engagement across Digital, Call Centre, and Retail. You will own the offer strategy and experience—designing scalable, flexible, and rapidly adaptable solutions that meet changing business needs. Partnering closely with Data Science, Channel, Product, and Technology, you’ll leverage machine learning and AI to deliver timely, personalized recommendations across the right channels, improving customer experience, conversion, and long term loyalty.

Location: We are open to hire for our Calgary, Vancouver, Fredericton, Moncton, Montreal, Brampton or Toronto location.

What you'll do:

• Product Strategy:
  • Define the Offer vision, roadmap, and principles (visibility, relevance, clarity, and speed)., aligned with revenue growth and objectives.
  • Deliver on set targets through performance tracking, iterative testing and continuous optimization.
  • Translate business requirements into actionable digital features or enhancements, ensuring seamless execution across teams.
  • Monitor and report on product performance, including KPIs, ROI, and market trends.
  • Champion platform capabilities (e.g., feature flags, content management, decisioning) that make experiences scalable and flexible.
• Experience Design & Experimentation:
  • Lead experience ideation for new offer variations (bundles, add ons, regional/segment offers, limited time promotions) and ensure accessible, compliant presentation.
  • Establish a rigorous test and learn framework (A/B and multivariate testing) for offer placement, messaging, sequencing, and timing.
  • Partner with UX/Content to deliver reusable templates & components that make offer visibility obvious and engaging.
• Channel Enablement (Digital, Call Centre, Retail):
  • Ensure omni channel orchestration so customers and frontline teams see consistent offers and context.
  • With Channel leaders, improve associate tooling (e.g., fast lookup, eligibility checks, guided selling scripts) and training for offer presentation.
  • Coordinate with call centre platforms and retail systems to reduce friction and increase adoption of offer workflows.
• Data Science, AI/ML & MLOps:
  • Partner with Data Science to design, deploy, and monitor recommendation models (propensity, next best action, uplift, churn mitigation).
  • Define data & feature requirements (customer signals, eligibility, inventory, pricing) and feedback loops to improve model precision.
• Data Analysis & Insights:
  • Analyze digital user behavior across platforms, including websites, mobile apps, and digital marketing channels, using tools such as Adobe Analytics, Google Analytics, Quantum Metric, and other digital data platforms.
  • Define and publish a clear KPI suite and dashboards; drive weekly/monthly performance reviews and backlog re prioritization.
  • Work with the digital analytics team to translate insights into roadmap updates; institutionalize learnings into guardrails, patterns, and playbooks.
• Cross-Functional Collaboration:
  • Work closely with as UX, digital analytics, and development teams, to ensure data insights are integrated into decision-making processes and the product roadmap
  • Work closely with business stakeholders, particularly in marketing and pricing, to identify and address pertinent business challenges.
• Leadership & Ways of Working:
  • Lead a small cross functional team and influence squads across Digital, Channel, and Tech.
  • Drive agile delivery with outcome based roadmaps; align stakeholders; manage dependencies and change management.
  • Build a culture of customer centricity, transparency, and continuous improvement.

What you bring:

• Bachelor…