Market Intelligence Manager

The Market Intelligence Manager gathers, analyzes and presents market intelligence for the Individual Insurance and Guaranteed Wealth Solutions portfolios in Canada. Using market research, proprietary studies, stakeholder feedback and industry sales results, etc. the Market Intelligence Manager clearly outlines Manulife’s position in the marketplace and summary implications which help inform further insights and our strategic direction.

• Independently support competitive insights activities for all business areas within Individual Insurance by actively gathering, analyzing and disseminating competitor intelligence and derived insights, for topics including, but not limited to, products, pricing, distribution, operations, marketing, etc. Product lines include Life, Living Benefits, Segregated Funds, Guaranteed Investment Accounts and Payout Annuities.

• Actively gather, analyze and disseminate external industry-related intelligence and derived insights for topics including, but not limited to, innovation, artificial intelligence, regulatory, advice, consumers, disruptors, non-competitor specific topics, etc.

• Proactive identification and timely sharing of intelligence based on industry/market actions from known sources (and identifying new ones), through deliverables including, but not limited to, semi-monthly bulletin, competitive alerts, internal business reporting, etc.

• Conduct research activities for business cases, strategy development, product roadmaps and new growth initiatives to inform Insurance, Guaranteed Wealth Solutions and Canadian Segment business development opportunities.

• Robust level of analysis conducted primarily independently by making connections between disparate sources such as industry sales results, Manulife internal sales results and metrics across functional areas as well as Manulife procured and public research.

• Leverage AI tools to uncover insights, trends, etc. as well as to improve efficiency in data gathering analysis and dissemination/communication:

  • Test, learn and implement solutions using available GenAI tools

  • Collaborate with Data Scientists to develop GenAI solutions that solve complex business problems and drive measurable value

  • Partner with architects and technical leaders to design high-performing GenAI applications aligned with business objectives.

• Uncover insights and nuances through direct comparisons, data manipulation, recognition of trends/patterns or notable changes, inclusion of additional identified/relevant source material, etc. to generate and deepen insights with implications, impacts, recommendations and conversation starters.

• Deliver these insights in timely and clearly articulated and visualized stories, that drive, influence and generate internal dialogue for strategic plans, experiences and sales enablement. Examples include:

  • Monthly industry application volume summary

  • Quarterly Market share presentation

  • Assisting with internal sales reporting and analytics dashboards and ad hoc inquiries

  • Comparative assessments for specific strategic initiatives such as digital capabilities, distribution approach, advisor compensation and incentive programs, product feature and benefits

• Actively maintain insights assets for market/industry related topics in dashboards, tracking tables, SharePoint, etc.

• Identify and develop and continuously support updates/organization of competitor documents including but not limited to rate tables, heat maps, product comparisons, historical promotion tracking, digital experience enhancements, competitive alerts, etc.

• Stay current on emerging AI technologies and evaluate their application to improve processes.

• Contribute to the design/betterments of information sources and processes in team repositories and those used by stakeholders to access competitive intelligence.

• Implement of new insights assets and processes that will become a part of standard day-to-day activities and evaluate/implement continuous improvement for owned processes by leveraging use of existing analysis…