Digital Marketing Specialist, Paid Search
Job in
Toronto, Ontario, M5A, Canada
Listing for:
Rakuten Kobo
Full Time
position
Listed on 2026-02-16
Job specializations:
-
IT/Tech
Digital Marketing, SEO
Job Description & How to Apply Below
The Role
Rakuten Kobo Inc. is looking for a highly creative and performance-oriented
Digital Marketing Specialist, Paid Searchto join our Digital Marketing Team! Growth marketing efforts at Kobo advance at an incredible pace and we pride ourselves on using the latest digital strategies to deliver ongoing value for the organization. Our team’s core objectives are to drive eReader, subscriptions, and eBook and Audiobook sales through the Kobo website and apps.
Reporting to the Senior Manager, Performance Marketing, the Digital Marketing Specialist, Paid Searchplays a vital role in driving growth by managing the Search Engine Marketing (SEM) program for a global, rapidly expanding eBook,Audiobook, and eReader business.
Working across English and non-English regions, they will be responsible for carrying out day-to-day management of accounts, launching, monitoring and optimizing campaigns, analyzing search
intent, conducting keyword research, managing budgets and bids, and writing ad copy with a focus on new customer acquisition and subscription growth.
A high-energy candidate with a passion for digital marketing, strong SEM skills and an eagerness to test new ideas will succeed on this team.
Responsibilities:
Managing the day-to-day search marketing activities across multiple search engines, including campaign development, implementation, budget management, and performancereporting.Owning Google Merchant Center operations and product feed health, including feed diagnostics and troubleshooting; resolving disapprovals (e.g., GTIN/identifier issues), setting up and maintaining promotions, and ensuring accurate shipping/tax and product data across markets.Partnering cross-functionally to improve Shopping and Performance Max performance, including collaborating with internal stakeholders on feed enhancements, landing page considerations, and measurement inputs that support automated bidding and campaign optimization.Trafficking large sets of ads regularly.Building scalable workflows for campaign trafficking and maintenance, leveragingGoogle Ads Editor and bulk management approaches to efficiently launch and iterate across large sets of ads, keywords, and product groups.On-going monitoring, tracking and optimizing campaigns’performance.Managing large global budgets across multiple countries, campaigns and targets to accurately invest in KPI growth.Constantly identifying opportunities for A/B testing, testing new ad formats, new ad product features andstrategies.Using Google Analytics, Tableau and other measurement tools to report on performance metrics.Running app install searchinitiatives, includingbut not limited to Google Universal App Campaigns.Actively contributing to the Digital Marketing Team in a collaborative and meaningful way that helps support and inspire cross-channelinitiatives.Acting as our resident expert in paid search for the eReader, eBooks, and audiobooks industry, the Kobo business, culture and customer, and using that knowledge to create effectivestrategies.The Skillset:
Required:
2-3 yearsin performance-based digital marketing with a primary focus on paid search, on either the client or agency side.Has managed multi-country or multi-region budgets with clear KPI goals and strong pacing controls.Can independently diagnose performance issues across query mix, match types, auctions, feed health, landing pages, and measurement, and translate findings into clear optimization actions.Comfortable with value-based bidding and automated strategies (e.g., tROAS, tCPA), including knowing when to constrain, guide, or override automation based on business goals and data quality.Well-versed in performance marketing, conversion, and customer acquisition.Hands-on experience with Google Ads, Bing Ads, Google Ads Editor, Google Analytics platforms, Yahoo/Oath and bid management/PPC tools (Kenshoo, Word Stream, Acquisio,etc.)Proven track record of managing and optimizing performance-based SEM/Shopping campaigns based on different conversions (acquisition, retention, e-comm sales, trials, sign-up,etc.)Expertise in leveraging AI-powered features within Google Ads (e.g., Performance Max, automated bidding,…
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