Job Description
What is the opportunity?As a Senior Manager, Digital Product Analytics, you will partner with digital product owners and development teams and use data to understand the customer acquisition journey in our digital and physical channels. In this role, you will perform in-depth analyses of users' digital interactions to inform actionable strategies to optimize the customer acquisition experience and drive client growth.What will you do?
Partner with digital product owners and development teams to define analytics requirements and KPIs aligned with client acquisition and growth targets
Analyze digital data from web and mobile channels to measure the performance of existing client acquisition funnels, and use this to identify optimization opportunities
Design and implement A/B and multi-variate tests with statistical rigour, ensuring adequate sample sizes and appropriate significance levels
Develop and maintain Tableau and Quicksight dashboards that provide stakeholders with visibility into key metrics
Communicate findings and recommendations to stakeholders in clear, compelling ways that drive data-driven decision-making and influence digital product strategy
Manage competing priorities, timelines, and expectations across multiple initiatives
Define, communicate and enforce reporting and analytics standards, policies and data governance
Contribute to continuous improvement of analytics processes, tools, and reporting capabilities
Must have:
4+ years of work experience in data analytics, reporting, business intelligence, or related roles within a large, complex organization
Hands-on experience with big data technologies (Spark, Scala, or PySpark)
Exposure to analytics platforms like Google Analytics 4
Excellent communication and presentation skills with ability to influence cross-functional stakeholders
Demonstrated ability to prioritize effectively in a fast-paced environment
Strong team player with a track record of collaboration and experience working as part of an agile team
:
Undergraduate or Master’s degree with focus in quantitative discipline (Statistics, Computer Science, Engineering, Math, Finance, Accounting)
Strong experience creating dashboards and visualizations in Tableau and/or Amazon Quicksight is a big plus
A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Actionable Insights, Advanced Analytics, Analytical Thinking, Business Analytics, Business Intelligence (BI), Critical Thinking, Data Analytics, Data Insights, Interpersonal Relationship Management, Performance Metrics, Strategic Decisions
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
TorontoCountry:
CanadaWork hours/week:
37.5Employment Type:
Full timePlatform:
PERSONAL & COMMERCIAL BANKINGJob Type:
RegularPay Type:
SalariedPosted Date:
Final date to receive applications:
Note: Applications will be accepted until 11:59 PM on the day prior to the Final date to receive applications date aboveInclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities.
RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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