Digital Marketing Specialist
Job in
Toronto, Ontario, M5A, Canada
Listing for:
Mindlance
Full Time
position
Listed on 2026-02-16
Job specializations:
-
IT/Tech
Digital Marketing, Web Developer, Digital Media / Production
Job Description & How to Apply Below
Email Marketing Execution:Build, Test & Deploy Emails: Create email campaigns within the marketing automation platform (, Microsoft Dynamics Marketing), ensuring proper template usage, personalization, and dynamic content.List Segmentation & Management :
Implement advanced segmentation and targeting strategies to deliver relevant messaging to unique audience segments.Compliance & QA :
Review emails for accuracy, brand consistency, and compliance with regulations (CAN-SPAM, GDPR) and execute rigorous QA before deployment.Web Content Authoring & Management:Page Creation & Updates: Use web content management systems (, Adobe Experience Manager) to build, update, and optimize landing pages, event pages, and other web assets to support campaign objectives.Localization & Global Content Management: Ensure appropriate language versions and region-specific content appear correctly, maintaining a consistent global brand experience.SEO & UX Considerations: Make basic SEO-friendly updates, ensuring proper metadata, headings, and user-friendly navigation.Webinar & Virtual Event Support:Registration & Integration :
Set up registration forms, confirmation emails, and automated reminders for webinars and virtual events.Post-Event Journeys: Develop and deploy follow-up email sequences tailored to attendee behavior, helping convert event participants into leads or nurturing them further down the funnel.“Mindlance is an equal-opportunity employer. We are committed to inclusive, equitable, barrier-free recruitment and selection processes, and a work environment. We will be happy to work with applicants requesting accommodation at any stage of the hiring process”
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