Associate Director, Analytics

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more.

If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace.

GALE is seeking an Associate Director, Analytics to join our rapidly growing Analytics team and lead development of data-driven solutions for clients, including analysis and insight, with the objective of optimizing performance across web, media, CRM initiatives and report automation.

You will manage client’s data and insight delivery processes, inspire creativity in the team, and ensure all-around team success. We are looking for people who are execution-focused and have a passion for working with media data, web performance data and other key data sources to derive actionable insights that will drive business results for our clients.

You will develop measurement strategies and learning agendas in support of our clients’ media plans. We seek people who our clients can trust and who inspire their team & peers to go above and beyond their role. Successful candidates will own relationships with clients and internal stakeholders, to develop online & offline measurement & optimization strategies tailored to client needs.

The ideal candidate will have experience in a quantitative field, working with media, advertising, and marketing data. You have a strategic mindset and are comfortable creating measurement strategies for our clients and conveying them to more junior team members. You will lead analytics & measurement across accounts and support your direct reports with their portfolio of clients and media channels.

• You will develop and understand our clients’ businesses, build relevant measurement frameworks that outline measures of success (i.e. KPIs), support media leads with analysis to adjust in-flight optimization levers, and testing/learning priorities.
• You will work with internal and external client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance.
• Guide the creation of reporting through automated processes, consolidating data from many sources into a holistic view of performance.
• Improve the quality of reporting by creating easy-to-follow weekly or monthly visual dashboards that stakeholders will utilize to make informed decisions.
• Prepare and deliver executive-level presentations for internal and external audiences.
• Foster a team-wide culture of learning and lead by example, staying current on current industry trends, developments in measurement methodologies and technologies.
• Manage and mentor junior team members in a client setting, directing them to handle reporting tasks and data preparation as part of the measurement strategy that you will own.
• Work with technical teams to ensure that all data is collected accurately.
• Partner with planning & channel teams to surface insights that inform optimization and will tell the story behind the data to clients & internal stakeholders.

• 7+ years progressive experience in Analytics or Business Intelligence roles in marketing or media agencies/ consulting firms, 2+ years of people management, enjoy mentoring more junior team members and setting strategic direction for them.
• Advanced media measurement solutions background
  - Market mix modeling/ Multi Touch attribution/…