Intermediate SEO Strategist; Contractor

About Northern

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.

Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more.

Northern is seeking an intermediate SEO Strategist to execute discovery, site audits, and implementation of on-page, technical, and content SEO programs across client websites and landing experiences. You'll own keyword research and strategy, optimization roadmaps, and performance reporting. You will collaborate with content, development, and media teams to drive organic growth, resolve issues quickly, and communicate insights clearly to clients and internal stakeholders.

In exchange for your talent, Northern offers:

• Competitive rates
• Flexible work to promote work-life integration
• Remote‑first or hybrid flexibility
• Asynchronous work
• Supportive Operations Team
• 20 - 40 hours a week
• Opportunity to collaborate with top industry talent!

• Implement on-page, technical, and off-page SEO recommendations to improve rankings, traffic, and conversions
• Execute keyword research and mapping tasks aligned to client goals and strategic direction
• Write and publish high-quality, SEO-optimized content including blog posts, landing pages, product descriptions, and website copy
• Execute metadata updates, internal linking changes, alt text optimization, and other on-page tasks
• Perform competitor and backlink analysis to support broader SEO initiatives
• Maintain keyword tracking, rank monitoring, and optimization checklists

• Execute technical SEO recommendations and audits (crawlability, indexing, Core Web Vitals, schema)
• Identify and resolve crawlability, indexation, and site structure issues
• Implement schema markup and structured data
• Optimize page speed and Core Web Vitals
• Coordinate with development teams to ensure technical fixes are implemented correctly and on time
• Support site migrations and platform transitions
• Maintain optimization checklists and document findings

• Track, measure, and report on SEO performance using Google Analytics, Google Search Console, SEMRush and other industry tools
• Develop custom dashboards and reports that communicate impact to stakeholders
• Present strategies, findings, and results to clients with confidence
• Maintain documentation of experiments, changes, and outcomes to inform future work
• Assist in shaping the narrative for client-facing performance recaps and QBRs

• 3–5 years of digital marketing experience, including 1–3 years of hands‑on SEO execution
• Post-secondary education in a relevant field (marketing, advertising, web development, computer science) or equivalent experience
• Proficiency with SEO tools (e.g., Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog/Deep Crawl)
• Working knowledge of HTML/CSS basics, common CMSs (e.g., Word Press, Shopify), and tag management
• Demonstrated experience with multiple digital channels (analytics, email, CRO, or social) and how they integrate with SEO
• Strong analytical and problem‑solving skills; ability to turn data into clear recommendations
• Effective communicator and collaborator with internal teams and clients
• Google Analytics (GA4) certification preferred

• Experience with local SEO, structured data, and link‑building programs
• Familiarity with Looker Studio/Excel (or similar) for reporting automation; basic SQL a plus
• Agency experience and comfort managing multiple client projects concurrently

We’re looking for independent contractors to join our team and contribute to exciting, high-impact projects. Compensation will be based on your proposed rate,…