Marketing Lead

Background:
Berachain is a high-performance EVM-identical Layer 1 blockchain turning liquidity into security, powered by Proof of Liquidity (PoL). PoL aligns incentives between liquidity and security across all stakeholders, driving unparalleled efficiency for users and builders while giving validators unprecedented control over network-wide economic incentives. Berachain uses our novel Beacon Kit framework for building modular EVM blockchains, making Berachain the first blockchain beyond Ethereum to maintain full client diversity including EIP-4844, EIP-4788, and full SSZ Encoding, all while leveraging Comet

BFT to bring Single‑Slot Finality to the table.

We’re a young, world‑class team of builders, engineers and executives hailing from tech, traditional finance and crypto itself. We’ve built and scaled companies, raised and deployed $Bs as fund managers, contributed to category‑defining DApps and protocols, and built new primitives at every step of the way. We’ve packaged that experience and sprinkled in a healthy dose of fun to build Berachain.

Our core engineering and founding team is based in Toronto, with offices in Dubai and Bangalore, while our business development team is globally distributed. We have raised over $150M from leading digital asset investors including Brevan Howard Digital, Framework Ventures, Polychain Capital, and Hack VC, with support from other hedge funds, centralized exchange venture arms, and strategic angels.

Role Overview :
We are looking for self‑stunners and mission‑driven individuals to join us as we build the future of decentralized finance. The ideal candidate for this role takes initiative and ownership over their work, thrives in a fast‑paced and highly collaborative in‑person environment, and is capable of rapidly adapting to evolving needs as required.

The marketing lead would work closely with Smokey to develop and implement marketing strategies and guide the Berachain brand’s evolution over time. The ideal candidate will work to increase market penetration across traditional finance and web2 ecosystems along with the existing crypto‑native ecosystem across both the EVM and Cosmos ecosystems. The ideal candidate will work with the BD, Engineering and Design teams to produce content, own the marketing calendar, and develop go‑to‑market strategies for major product launches, updates, collaborations and more.

To date, Berachain hasn’t spent any money on marketing. Our community of 30k+ on Twitter, ~45k+ on Discord and thousands of NFT holders has been entirely organic. While many ecosystems have expended $Ms to build their communities, we’ve bootstrapped our chain and ended up with a negative customer acquisition cost by starting out as a heavily DeFi‑oriented NFT community. This organic growth is a trend that we’d love to continue for as long as possible, while staying true to the brand and community that we’ve developed and maximizing its accessibility to new users.

We have a STRONG preference for in‑person role at our offices in Toronto, with exceptions made in extreme cases. The ideal candidate will demonstrate their ability to generate exposure opportunities for the Berachain ecosystem prior to joining the team, and has likely led growth or marketing initiatives at a major L1 or DeFi protocol in the past.

Responsibilities:

Develop and implement data‑driven marketing campaigns and initiatives in accordance with major business development and engineering milestones

Evangelize and onboard new users through the Berachain ecosystem across a variety of traditional and crypto‑native mediums including Twitter Spaces, Discord, and more.

Organize in‑person and virtual events around the Berachain community and ecosystem

Direct logistics around content creation for advertising campaigns and associated events

Drive and quantify user acquisition, retention and growth across multiple userbases and archetypes

Determine ROI and expected value of marketing initiatives and campaigns, and collaborate with internal stakeholders to identify highest value opportunities

Develop and maintain a deep understanding of the blockchain market and competition, and use this knowledge to inform…