Associate Director of Digital Marketing

I’m delighted to be partnering with a high-growth, market-leading B2B services organisation in Toronto to appoint an exceptional Associate Director of Digital Marketing!

This is a pivotal, senior leadership hire - reporting directly to the CEO (Canada) - at a defining moment in the company’s growth journey.

The successful candidate will shape, scale and lead a multi-channel marketing function with significant investment across paid search, digital performance, events and marketing automation.

If you are a commercially astute digital marketing leader who thrives on accountability, performance and team development - this is an opportunity to make a measurable, enterprise-level impact.

This role offers full ownership of marketing strategy and execution across Canada!

You will lead a team of digital specialists and offline marketers, aligning paid media, organic search, AI-driven discovery, events and automation into one cohesive, ROI-focused engine.

You will not be inheriting a blank canvas - you’ll be stepping into an organisation with strong foundations, serious paid media investment, and the ambition to scale.

• Deliver measurable commercial growth

This is a hands-on strategic leadership role. You’ll be equally comfortable in executive strategy discussions and inside ad accounts identifying optimisation opportunities.

• Full accountability for a substantial multi-channel marketing budget (paid search, programmatic, social, events, partnerships).
• Performance optimisation across Google Ads, Bing, paid social, programmatic and emerging platforms.
• Continuous ROI improvement through data-led budget allocation and experimentation.
• Organic search strategy aligned to paid media insights - including AI-led search and LLM visibility.
• Development of content and SEO strategies that prioritise evolving search behaviour and AIO requirements.
• Marketing automation and lead nurturing effectiveness.
• Landing page and UX performance optimisation in partnership with design and development.
• Marketing-to-sales alignment - ensuring leads are worked effectively and revenue opportunities maximised.
• Expansion and optimisation of webinar and event-driven revenue channels.
• Clear, executive-level reporting across daily, weekly, monthly and quarterly cadences.
• Leadership, development and coaching of a growing marketing team.

• 10+ years’ experience delivering high-performance B2B marketing strategies.
• Proven ownership of significant paid media budgets with demonstrable ROI results.
• Deep hands-on expertise across Google Ads, Microsoft Ads, programmatic, paid social and marketing automation platforms.
• Strong commercial acumen - you understand pipeline, sales velocity and revenue impact.
• Experience leading and mentoring high-performing marketing teams.
• Analytical strength and confidence making data-led investment decisions.
• The credibility and gravitas to gain peer respect and influence senior stakeholders.
• A growth mindset and the ambition to scale something meaningful.

This search requires a commercially sharp, performance-driven marketing leader who wants to build, scale and leave a mark.

If you’re ready to step into a high-impact executive leadership role or would like a confidential conversation to learn more - get in touch!