GTM Systems Manager

At Agency Analytics, we help marketing agencies streamline their reporting and deliver better client outcomes through automated, easy-to-use software. As a leading B2B SaaS platform, we’re focused on transforming how agencies analyze and communicate data.

The Revenue Operations team sits at the center of how we acquire, activate, and convert prospects across the customer lifecycle. This role is a key contributor to building the operational and systems foundation that supports predictable, efficient, and scalable growth.

You’ll own the systems, data flows, and processes that fuel our top-of-funnel engine. You will design and optimize the prospect journey, ensuring our programs are measurable, automated, technically sound, and aligned with business objectives.

This is a strategic and highly technical role. You’ll collaborate across Marketing, Product Marketing, Sales, Operations and Data to improve the buyer journey, build lifecycle automation, and strengthen the connection between top-of-funnel activity and revenue outcomes.

• Operationalize our go-to-market strategy into scalable workflows, lifecycle programs, and technical infrastructure.
• Build and optimize automated journeys, nurture programs, and segmentation to improve engagement, activation, and conversion.
• Run structured experiments across the funnel to generate insights and improve performance.
• Own and enhance Hub Spot architecture, including workflows, scoring models, lifecycle stages, routing logic, and data syncs.
• Strengthen lead scoring, enrichment, routing, and data quality to improve speed-to-lead and pipeline efficiency.
• Partner with Marketing and Data on event tracking, API integrations, data models, and system governance.
• Partner with Sales and CX Ops to diagnose and resolve technical issues across GTM systems, ensuring accurate data flow and reliable automation.
• Support leadership with insights, performance analysis, and quarterly planning.

• 5+ years in Marketing or Sales Operations, Revenue Operations, or GTM Engineering.
• Advanced expertise in Hub Spot across automation, lifecycle, data workflows, and reporting.
• Experience with tools such as Unify
  
  GTM, Clay, Intercom, Segment, Google Analytics 4, Google Ads, and Figma.
• Working knowledge of HTML/CSS, conversion tracking, and data enrichment tools.
• Strong understanding of B2B SaaS funnels, PLG activation, scoring models, and routing logic.
• Ability to interpret data and turn insights into recommendations.
• Experience with experimentation, data quality, governance, and segmentation.
• Strong project management and communication skills with a proactive and systems-oriented approach.
• Familiarity with SPICED, the Bowtie Model, or account-based marketing is an asset.

Note:

This posting is for an existing vacancy that we are seeking to fill.

Compensation is determined by factors such as market data within Canada, technical skills, relevant experience, demonstrated impact, and internal pay equity.

Beyond salary, we invest in your growth, well-being, and long-term success through:

• Stock options and variable compensation
• 4 weeks vacation, 5 personal days, and your birthday off (we want to celebrate with you!)
• Comprehensive benefits from day one, plus an annual HSA/WSA spending account
• RRSP matching to support your future
• Annual learning and development budget, plus a book budget
• Parental leave top-ups
• & many more!!

Agency Analytics is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or cognitive need, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

At Agency Analytics, we empower marketing agencies with cutting-edge tools to streamline their reporting processes and elevate their client relationships. As a leading B2B SaaS company, we specialize in providing automated reporting software tailored to the unique needs of marketing professionals worldwide. Our mission is to revolutionize how agencies analyze and communicate data, ultimately helping them drive better results for their clients.

We're a founder-led Canadian success story that started in 2010, and we're over 140 strong today.