Associate Vice-President; AVP), Digital

At Cossette Media, bright people shine their brightest. Because we get to work with iconic brands. On projects that always reflect our biggest strengths. And give us a chance to be in the spotlight, here and abroad. Plus, we’re surrounded by brilliant colleagues who ignite our passion daily. Working here is plugging into a collective energy like no other. And giving your skill set and talent a huge spark.

About the role.

You will play a crucial role in overseeing the digital ecosystem: paid, owned, earned for our clients including overseeing digital strategy, team management and working collaboratively with internal and external stakeholders. As an Associate Vice President of Digital, you will act as a senior leader within the Digital team, with a focus on increasing our digital product through a broader focus on departmental and organizational strategy and operations.

Transparency matters to us. For this role, you can expect a salary between $120,000-$140,000 annually, depending on experience. This is for a new vacancy.

responsibilities

• Be a great leader, motivate your teams and your clients with your digital expertise, strategic vision and inspirational presence
• Accountable for the strategic planning and organizational goals of your digital team as well as a contributing member to the wider PCC Digital practice
• Ensure quality of digital products across key digital channels: direct buys/partners, programmatic, paid and organic search marketing, and social.
• Maintain excellent relationships with our clients and actively participate in their business development in navigating the digital landscape across paid, owned and earned channels.
• Accountable for implementing and monitoring critical business strategies such as partner relations, digital products and new business
• Accountable for digital team management: team structure, R&Rs, training, development and progression planning, goal development and objectives
• Accountable for team resourcing, including managing commercial structure of client contracts, team composition and performance metrics to maximize impact
• Responsible for designing and implementing end-to-end digital processes, operations, work-flows, tools to deliver on client/agency goals
• Develop and implement POVs with clients on complex industry topics, best practices, emerging technologies and digital platforms
• Serve as a key decision-maker and contributing to company-wide initiatives such as training and development
• Support emerging channels in collaboration with the innovation group.

qualifications.

• 10+ years leading a team in a strategic and executional digital media environment, paid search, programmatic and social
• Proven advanced understanding of SA360 / Google Ads, Bing, including social platforms and their APIs, scripting systems, DSP and SSPs
• Experience with Google suite, Google Big Query, Google Cloud Platform, GA4
• Strong understanding of digital privacy landscape, solutions and technology providers
• Experience working on national large-scale national performance-driven clients
• Experience Working with Audience Data Strategies for clients
• Experience working in regulated industries is an asset.
• Understanding SEO and AEO
• Strong understanding project management platforms such as Monday, Asana, Airtable
• Strong understanding of performance digital media workflows and processes
• Strong presentation skills required

What’s in it for you:

We value the ‘whole you’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are…