Senior Manager, UX Research

This role is eligible for our hybrid work model:
Two days in-office.

This job posting is for an existing, currently vacant position.

Our Product Design and Management teams work tirelessly to understand what our customers need and make it a reality. They’re the ones who make our deals come to life and our user experience simple and intuitive.

At Priceline, we don’t guess what our customers want – we listen. As our Senior UX Research Manager, you are the bridge between human behavior and business strategy. You are a seasoned expert who thrives on uncovering the "why" behind the "what," ensuring that every product we build is rooted in deep user understanding.

This is a high-visibility leadership role where you’ll own the research vision and drive the execution of our most critical initiatives. You’ll act as a mentor and practice lead, managing our research toolkit and partnering across Design, Product, and Marketing to ensure our insights don't just sit in a slide deck – they drive the roadmap.

• Drive Strategic Initiatives
• Spearhead Large-Scale Research:
  You’ll lead complex, cross‑functional research projects that span the entire traveler journey. You are the lead investigator for our highest-priority discovery work, turning raw observations into competitive advantages.
• Build the
  
  Roadmap:
  
  You won't just respond to requests; you’ll proactively identify knowledge gaps and build a long‑term research strategy that keeps us ahead of the market.
• Champion the Craft:
  Act as a mentor and practice lead for the research team, raising the bar for methodology, ethics, and inclusive design across the organization.
• Modernize the Workflow
• Own the Infrastructure:
  Take charge of our research repository and tools. You’ll ensure our tech stack is efficient, our data is accessible, and our insights are easily discoverable for all stakeholders.
• Pioneer AI-Driven Research:
  We’re embracing the future. You’ll identify and implement AI tools to accelerate synthesis, automate transcription, and uncover patterns in user behavior with unprecedented speed.
• Connect Marketing & Product:
  Work at the intersection of brand and experience, helping Marketing and Product teams align on a singular, data-backed view of the customer.
• Influence at Every Level: You are the "voice of the user" in the room with leadership. You’ll translate complex qualitative and quantitative findings into compelling, visual stories that inspire action.
• Iterate & Improve:
  Use feedback and product KPIs to measure the impact of research, constantly refining how we gather and apply insights to improve the traveler experience.

• A Strategic Leader:
  You have 8+ years of experience in UX Research, with a track record of leading complex projects and mentoring other researchers to success.
• A Master of the Craft:
  You are a power-user of modern research tools and methods, capable of moving from deep‑dive ethnographic studies to rapid usability testing with ease.
• An AI Advocate:
  You are excited about how AI can supercharge the research lifecycle – from sentiment analysis to faster synthesis – and you know how to lead a team through that evolution.
• A Collaborative Influencer:
  You excel at building trust with cross‑functional partners, helping Design and Product teams prioritize the right problems to solve.
• Demonstrated history of living the values important to Priceline:
  Customer, Innovation, Team, Accountability and Trust.

The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. It’s therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance.

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

The salary range for this position is $155,000 to $180,000K CAD.