Marketing Data Analyst

Join our dynamic Canadian P&BB Marketing team as a Marketing Data Analyst. This position offers a unique opportunity to support marketing partners through analytics, serving both the US and Canada. With a hybrid work model, you'll enjoy the balance of in-office collaboration and remote flexibility.

• 2+ years of technical experience with SQL and PowerBI
• Atleast 1 year of Salesforce Marketing Cloud experience (SFMC)
• Technical bachelor's degree
• Marketing campaign experience
• Strong written and verbal communication skills
• Experience in Banking or financial industry

• Previous marketing analyst experience

• Gather and consolidate data from multiple sources, including CRM, web analytics, social media, email platforms, and paid media
• Segment audiences and identify trends in customer behavior to support targeted marketing strategies
• Collaborate with marketing, sales, and product teams to align data insights with business objectives
• Use statistical techniques to predict campaign outcomes and budget allocation effectiveness
• Analyze campaign performance and provide recommendations for optimization
• Conduct data discovery and build technical specification documents for journey development
• Provide journey reporting via dashboards
• Translate business requirements into technical requirements

• Inclusive and diverse work environment
• Opportunities for professional growth and development
• Supportive team culture with a focus on collaboration and innovation

For immediate consideration please click APPLY to begin the screening process with Alex.