Senior Manager, UX Research

Senior Manager, UX Research

Our Product Design and Management teams work tirelessly to understand what our customers need and make it a reality. They’re the ones who make our deals come to life and our user experience simple and intuitive.

At Priceline, we don’t guess what our customers want - we listen. As our Senior UX Research Manager, you are the bridge between human behavior and business strategy. You are a seasoned expert who thrives on uncovering the "why" behind the "what," ensuring that every product we build is rooted in deep user understanding.

This is a high-visibility leadership role where you’ll own the research vision and drive the execution of our most critical initiatives. You’ll act as a mentor and practice lead, managing our research toolkit and partnering across Design, Product, and Marketing to ensure our insights don't just sit in a slide deck – they drive the roadmap.

• Spearhead Large-Scale Research:
  You’ll lead complex, cross-functional research projects that span the entire traveler journey. You are the lead investigator for our highest-priority discovery work, turning raw observations into competitive advantages.
• Build the
  
  Roadmap:
  
  You won't just respond to requests; you’ll proactively identify knowledge gaps and build a long‑term research strategy that keeps us ahead of the market.
• Champion the Craft:
  Act as a mentor and practice lead for the research team, raising the bar for methodology, ethics, and inclusive design across the organization.

• Own the Infrastructure:
  Take charge of our research repository and tools. You’ll ensure our tech stack is efficient, our data is accessible, and our insights are easily discoverable for all stakeholders.
• Pioneer AI-Driven Research:
  We’re embracing the future. You’ll identify and implement AI tools to accelerate synthesis, automate transcription, and uncover patterns in user behavior with unprecedented speed.
• Connect Marketing & Product:
  Work at the intersection of brand and experience, helping Marketing and Product teams align on a singular, data-backed view of the customer.

• Influence at Every Level: You are the "voice of the user" in the room with leadership. You’ll translate complex qualitative and quantitative findings into compelling, visual stories that inspire action.
• Iterate & Improve:
  Use feedback and product KPIs to measure the impact of research, constantly refining how we gather and apply insights to improve the traveler experience.

• A Strategic Leader:
  You have 8+ years of experience in UX Research, with a track record of leading complex projects and mentoring other researchers to success.
• A Master of the Craft:
  You are a power‑user of modern research tools and methods, capable of moving from deep‑dive ethnographic studies to rapid usability testing with ease.
• An AI Advocate:
  You are excited about how AI can supercharge the research lifecycle – from sentiment analysis to faster synthesis – and you know how to lead a team through that evolution.
• A Collaborative Influencer:
  You excel at building trust with cross‑functional partners, helping Design and Product teams prioritize the right problems to solve.
• Demonstrated history of living the values important to Priceline:
  Customer, Innovation, Team, Accountability and Trust.
• The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. It’s therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance.

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

The salary range for this position is $155,000 to $180,000K CAD.

WE ARE PRICELINE. Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the…