Ads Specialist

Paid Media Buyer/Paid Ads Specialist

Location:

Hybrid | 2 Tippett Rd, North York, ON

Salary: $55,000 to $60,000 CAD + performance-based growth opportunities

Polaron is one of Canada’s fastest-growing solar companies, and our marketing team plays a critical role in accelerating the transition to clean energy. We are looking for a Paid Media Buyer who is passionate about performance marketing, data-driven strategy, and building campaigns that generate real impact.

If you enjoy optimizing campaigns, scaling high-performing ads, and seeing measurable results from your work, this role offers the opportunity to take full ownership of campaigns with significant budgets while contributing to a company making a meaningful environmental difference.

• Manage and optimize high-performing digital ad campaigns across Meta (Facebook & Instagram) and Google Ads, with daily budgets up to $3,500
• Build and launch end-to-end lead generation campaigns, including ad copy, creative direction, targeting, and landing page strategy
• Continuously analyze performance metrics and optimize campaigns to maximize lead quality and return on ad spend
• Use tools such as Google Data Studio or Looker to visualize and communicate campaign performance to internal stakeholders
• Run A/B tests across creatives, placements, targeting, and landing pages to improve results
• Identify new growth opportunities, channels, and tools to expand campaign performance
• Collaborate with internal creatives and external partners to produce engaging ad visuals and video content
• Stay on top of platform updates, algorithm changes, and digital marketing trends
• Manage conversion tracking, pixels, and tag implementation to ensure accurate performance measurement

• 2+ years of experience managing lead generation campaigns on Meta and Google Ads
• Proven experience managing ad budgets exceeding $1,000 per campaign
• Strong understanding of performance marketing, audience targeting, funnel strategy, and bidding optimization
• Experience building and optimizing campaigns independently from strategy to execution
• Proficiency with Google Data Studio, Looker, or similar analytics tools
• Strong analytical mindset with the ability to translate data into actionable insights
• Experience coordinating creative development for ads, visuals, or video
• Excellent organizational and communication skills
• Familiarity with creative tools such as Adobe Suite is an asset
• Experience in solar, home services, or renewable energy marketing is a strong advantage
• Ability to work in a hybrid environment

• Be part of a company driving Canada’s transition to clean energy
• Work with high-impact marketing budgets and campaigns
• Join a collaborative, performance-driven marketing team
• Enjoy a flexible hybrid work environment
• Gain real ownership over campaigns and strategy
• Grow your career with a company that is rapidly scaling