AdTech Manager

Company description

Mars United Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry‑leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

The AdTech Manager will implement and oversee AdTech solutions for our Retailer CX client portfolio. This individual will manage Retailer AdTech development needs, Retailer and Campaign Ad Tagging strategies, creative ad tagging, as well as participate in Mar Tech solution support. The AdTech Manager will report to the Vice President, Retail Media & Data Strategy. The candidate will also work in lockstep with the VP of Analytics and collaborate with the Media and Client Leadership teams.

Candidates must reside within a commutable distance from Toronto for a hybrid work schedule.

• Establish a culture of excellence and quality output
• Lead by example and foster an environment of subject‑matter expertise, collaboration and teamwork
• Embrace MU entrepreneurial vision and commitment to a positive work environment
• Mentor colleagues and act as a leader within the organization

• Manage the development, trafficking, and optimizations of advertising campaigns, with a focus on Google Marketing Platform/Campaign Manager 360 (CM360).
• Develop tracking/tagging strategies for retailers (e.g., for on‑site campaigns using Google Ad Manager).
• Lead the technical design of dynamic advertising and personalization strategies to deliver relevant messages based on consumer journey stages and develop use case roadmaps.
• Provide strategic and operational support for managing Data Management Platforms (DMP), Customer Data Platforms (CDP), and Data Clean Room solutions (e.g., use case design, audience framework, platform integration, data analysis, etc.).
• Analyze first‑party data to create audience segments in DMP and CDP platforms, advising on relevant targeting strategies.
• Oversee media activation for retail media campaigns by defining audience activation budgets, testing match rates, and developing personalization strategies for targeted audience segments.
• Lead campaign troubleshooting and issue resolution with client teams, creative agencies, and clients as required.
• Be the day‑to‑day ad operations contact, leading any technical client questions/requirements.
• Advise programmatic managers and ad ops specialists to optimize processes/campaigns by leveraging AdTech capabilities.
• Collaborate with the Analytics team on selecting, developing, or implementing Mar Tech, Data Governance, and Measurement solution architectures for our clients. Support with partnerships and integrations with AdTech and Mar Tech tech partners.

• 3+ years in a hands‑on role managing AdTech platforms.
• Advanced experience with ad trafficking, digital marketing, campaign management, or comparable experience.
• Advanced experience with AdTech implementation.
• Proficient in SQL;
  Looker, Tableau, Power
  
  BI, and Python experience is a plus.
• Working knowledge of display, video, social, DSP and DMP tech needs with media providers such as DV360, TTD, Meta, Live Ramp, and CM360.
• Expertise in cross‑channel and cross‑device tracking, optimization, and attribution, using platforms like Google Analytics, Adobe Analytics, and Adjust.
• Easily handle multiple competing priority initiatives at once, delegating and escalating where needed.
• A self‑starter with ability to thrive in an ambiguous, fast‑paced, results‑oriented environment.
• Ability and track record of cultivating strong relationships…