Marketing Measurement Expert

Position: Marketing Measurement Expert at Homebase
Elevate your career at Homebase as a Marketing Measurement Expert, where you'll own and innovate our analytics strategies. Maximize our growth potential through deep analytical insights.

As a Marketing Analyst, you will take charge of measuring and optimizing the customer acquisition journey. This senior role requires expertise in advanced analytics methods to provide actionable insights. Collaborate with cross-functional teams to enhance our marketing effectiveness and establish reliable measurement practices.

Key Responsibilities:

• Lead comprehensive paid media measurement initiatives

• Design and maintain advanced attribution models

• Collaborate on web analytics and conversion optimization

• Create SEO measurement frameworks for organic growth

• Assist in analytics for lifecycle engagement strategies

Requirements:

• 5–8 years of analytics experience, including leadership

• Hands-on expertise with measurement and testing approaches

• Strong background in SQL and analytics software

• Advanced skills in Python for causal inference

• Excellent communication to convey complex analytics

Shape the future of marketing analytics at Homebase, focusing on meaningful growth and measurement-driven strategies.
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