Job Description & How to Apply Below
Transform digital insights into actionable strategies as a Senior Data Scientist with TD Bank in Toronto, Ontario. Leverage data analytics and business intelligence for impactful marketing solutions.
As part of the Marketing Analytics function within TD's Analytics, Insights, and Artificial Intelligence group, you’ll work with diverse teams to deliver excellence in analysis. You will conduct causal impact analyses and develop dashboards for performance monitoring across various marketing channels. This role is crucial for driving informed decisions that enhance customer experience and business outcomes.
Key Responsibilities:
• Measure and report on performance across marketing channels
• Conduct causal impact analysis and match-market incrementality tests
• Translate business objectives into data insights and opportunities
• Analyze customer behavior for actionable optimization insights
• Collaborate with cross-functional teams on strategic initiatives
Requirements:
• 5+ years in digital marketing, BI, or data science roles
• Academic background in Math, Statistics, or Computer Science
• Proficient in digital marketing platforms (e.g., Google Ads)
• Knowledge of incrementality test methodologies
• Experience with Power BI, Tableau, or Databricks
Enhance marketing effectiveness through data expertise and innovative analysis as a Senior Data Scientist at TD Bank.
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Position Requirements
10+ Years
work experience
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