Head of Marketing Technology

Location
Calgary, AB;
Toronto, ON

Employment Type

Full time

Location Type
On‑site

Department
Marketing

Head of Marketing Technology

The Role
Neo's customer base grew primarily through partnerships and co‑branded products. The infrastructure that powered those relationships was built for that model. Now Neo is competing directly for consumer attention and retention, and the systems that personalise, automate, and measure that relationship need to be rebuilt for a different one.

This is not a lifecycle role and it's not a traditional "Head of" role where you manage vendors and sit in meetings. You're the one writing the scripts, connecting the APIs, building the attribution models, and setting up the experimentation frameworks that let the marketing team move fast. When something needs to get built, you build it.

There are two types of people who thrive here. Engineers who fell in love with the psychology of marketing and got tired of being three steps removed from the growth chart. And marketers who got frustrated waiting for dev tickets and started coding them themselves. If either describes you, keep reading.

You'll report to the CIO and work closely with marketing. No direct reports to start. The scope grows as Neo does, and so will the team.

What You're Walking Into
The stack exists:
Iterable, Intercom, Fin Ai. What isn't fully built is the connective layer: clean data pipelines, reliable triggers, attribution that actually works, A/B testing infrastructure, and the governance that keeps it from becoming a mess as the team scales.

The systems you'll own and build out span the full marketing infrastructure: marketing automation (MAP), customer data (CDP/CRM), analytics and multi‑touch attribution, A/B testing and experimentation, web and landing page infrastructure (CMS/headless), digital asset management (DAM), and promotion and voucher management. Some of these exist. Some need to be built. All of them need to work together.

You'll be embedded in the core infrastructure team within the CIO org. Marketing is your internal customer. You're not downstream of marketing strategy. You're upstream of it.

What You'll Be Doing

Architect and own the end‑to‑end marketing technology stack: which tools we use, how they connect, and when to replace them

Write scripts, automations, and API integrations in Python or JavaScript to connect systems and move data between them

Own the data schema and governance for customer data across CDP and CRM platforms

Build and maintain multi‑touch attribution models across devices and channels

Set up and embed A/B testing and experimentation frameworks across web and app surfaces

Own the technical SEO and CRO infrastructure: landing page clusters, conversion instrumentation, tagging governance

Implement and operate CMS/headless architecture so marketing can move without being blocked by core engineering

Build promotion and voucher management systems to support acquisition and growth programs

Deploy AI agents to automate repetitive Mar Tech workflows and accelerate the team's output

Who We Are Looking For

You can write code: scripts, automations, API integrations, glue code in Python or Java Script

Expert‑level on at least one MAP (Iterable, Braze, or SFMC) and CDPs like Segment

Strong SQL; you query data yourself and don't wait for someone to clean it first

You've built multi‑touch attribution models, not just implemented analytics platforms

You've owned A/B testing infrastructure end-to-end, including the framework setup

You understand funnel economics: CAC, LTV, cohort retention — not as dashboards handed to you, but as the lens you use to make decisions

You're AI‑native: deploying agents to automate workflows, not just prompting tools manually

You build things that last — documentation, QA, governance are part of the work, not overhead

You're comfortable operating across two functions without positional authority

This is not the right role if you want clean requirements, managed timelines, and a large team beneath you. The engineers and technical operators who thrive here find that environment frustrating.

What We're Not Looking For
A vendor manager. If your primary relationship with the martech…