Lead Measurement & Insights Segment

Manulife seeks a Senior Manager for Measurement & Insights in Toronto, focusing on enhancing digital sales through analytics. Empower a team to establish comprehensive measurement standards and frameworks for success.

In this pivotal role, you will standardize digital measurement processes and develop analytics that drive marketing effectiveness. Collaborating with cross-functional teams, you will serve as a strategic partner to ensure alignment across digital channels. Your leadership will build a high-performing team equipped to contribute directly to business growth.

Key Responsibilities:

• Develop measurement strategies and end-to-end frameworks

• Produce actionable insights from complex data analyses

• Advise senior leaders on marketing effectiveness

• Partner with sales and product teams on insights

• Drive data storytelling and visualizations for executives

Requirements:

• 15+ years in digital analytics or marketing

• Deep expertise in data science and marketing analytics

• Advanced skills in Databricks, SQL, and AI principles

• Familiar with Adobe Analytics and measurement frameworks

• Proven leadership in guiding analytics teams

Drive impactful marketing strategies and insights for Manulife's Canada segment through effective measurement leadership.
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