Senior Marketing Data Analyst; m​/f​/d

Overview

We are a Canadian leader in digital automotive solutions. Our flagship brands — ,
Auto Sync
, Dealer track Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence. is Canada’s largest automotive marketplace, with over 25 million monthly visits
. Through Auto Sync
, we provide software solutions to 3,500+ dealers
, streamlining their operations, marketing, and sales.
Dealer track Canada is the country’s top automotive financing portal, processing more than 6.5 million credit applications each year.
Collateral Management (CMS) is a national tech solution that boosts lien and registration services
, recovery services
, and insolvency management solutions for Canadian Lenders.

As part of Auto Scout
24 group
, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Auto Scout
24 is on a mission to revolutionize how marketing decisions are driven through data and analytics. We are seeking an experienced and motivated Marketing Data Analyst (m/f/d) to take ownership of our marketing analytics framework and help us make data-informed decisions to optimize efficiency and ROI of our multi-channel marketing funnel. This role is perfect for someone who combines strong technical skills with sharp business judgment — and who thrives working close to top management on high-impact, complex analyses.

Our team treats AI as a core working principle. We actively integrate AI tools into our day-to-day workflows to raise the speed, quality, and depth of our analytics work — and we expect this mindset from everyone who joins us.

• Design and implement scalable data models and pipelines within our Data Lake, to integrate and manage marketing data across channels.
• Build and maintain engaging dashboards to monitor demand, user acquisition and marketing efficiency, following best practices in data visualization to deliver clear and actionable insights.
• Empower marketing teams with self-service analytics by curating reliable data sources and building automated, scalable data solutions that enable independent, data-driven decision-making.
• Work closely with online, app, and offline marketing teams to deliver insights and recommendations that optimise multi-channel efforts, media planning, budget allocation, and user acquisition.
• Partner with fellow analysts to evaluate performance across key platforms — including Google Analytics, Adjust, Apps Flyer, Google Ads, Meta, and Criteo — and translate findings into strategy.
• Lead exploratory analytics projects — including new KPI development, A/B testing, incrementality studies, offline measurement, and attribution modelling — to address evolving business challenges.
• Contribute technical expertise and business judgment to deep-dive analyses and reports for senior and top management, and lead multi-disciplinary projects end-to-end, managing timelines and stakeholder communication.
• Leverage AI tools and automation to increase the efficiency, quality, and scale of analytical work — from data preparation and insight generation to reporting and stakeholder communication.

• 4+ years of experience in marketing analytics, ideally in online marketplaces, B2C or B2B environments, with a strong grasp of online and app marketing, campaign optimization, and budget allocation.
• Proficiency in SQL and hands-on experience building data pipelines and ELT workflows using tools like Airflow and dbt, with familiarity across cloud platforms such as Big Query, Redshift, or Snowflake.
• Strong experience with BI and dashboarding tools (Tableau, Quick Sight, Power
  
  BI, or similar) and a solid understanding of data visualization best practices.
• Deep understanding of Google Analytics, MMPs (Adjust, Apps Flyer), and major ad platforms (Google, Meta, Criteo), including tracking systems and reporting structures.
• Proven ability to translate complex data into clear, actionable recommendations for both technical and non-technical audiences, including C-level stakeholders.
• Outstanding attention to detail and a strong analytical mindset, with a grasp of statistical concepts to deliver effective and pragmatic solutions.
• A…