Web Publishing, Content Governance & Analytics Specialist

Position: Web Publishing, Content Governance & Analytics Specialist (2 Vacancies)
We are hiring for two (2) vacancies for this role
The opportunity
The Web Publishing, Content Governance & Analytics Specialist is responsible for the end-to-end operational integrity, governance, and performance of content across OTPP-owned digital channels.

This role ensures that content is accurate, current, compliant, measurable, and scalable, supporting both human and AI-driven discovery.

Who you'll work with
The Web Publishing, Content Governance & Analytics Specialist will report to the Manager, Website Channel Management. This role partners closely with Content Strategy & Corporate Communications, Marketing Technology & IT, Legal, Compliance, and Risk, as well as business content owners across Marketing & Communications.

What you'll do
1. Web Publishing Operations (Enterprise Scope)
Own and execute error-free publishing across all OTPP-owned digital channels, including:

External website ()

Corporate intranet

OTPP-owned social platforms and distribution channels

Responsibilities include:

End-to-end content publishing using Adobe Experience Manager (AEM) and related Adobe platforms

Ensuring all published content adheres to established editorial, brand, accessibility, legal, and compliance standards

Managing publishing workflows, approvals, versioning, and release timing

Performing rigorous quality assurance checks (content accuracy, metadata, tagging, links, accessibility, formatting)

Coordinating publishing approvals across teams (Content, Communications, Legal, IT, Marketing Technology)

Maintaining publishing documentation, playbooks, and standards

Acting as a subject-matter expert on publishing best practices, platform capabilities, and operational efficiencies

2. Content Governance & Lifecycle Management
Serve as the content governance owner for a defined content portfolio, such as Investments, P&C and Financial Reporting.

Responsibilities include:

Establishing and maintaining content lifecycle governance (creation, review, refresh, archive, retire)

Conducting regular content audits to identify:

Outdated or inaccurate content

Underperforming or duplicative pages

Content misaligned to audience needs or strategic priorities

Partnering with content owners to:

Enforce review cadences

Improve content quality and relevance

Bringing forward evidence-based recommendations to improve clarity, relevance, and effectiveness

Ensuring content remains current and compliant including but not limited to regulatory, legal, and financial disclosures

Maintaining governance documentation and decision logs

3. Content Analytics, Insights & AI Readiness
Own content performance measurement and insight generation to inform continuous improvement and AI findability.

Responsibilities include:

Leveraging analytics tools to assess content performance, engagement, and discoverability

Developing and maintaining regular reporting cadences (dashboards, insights, executive summaries)

Translating data into actionable content recommendations

Monitoring how OTPP content is surfaced, interpreted, and referenced across AI-driven tools and platforms

Partnering with Marketing Technology and Analytics teams to:

Ensure accurate data capture

Improve tagging and measurement frameworks

Identifying opportunities to improve:

Content structure

Findability

Machine readability

Long-term scalability for AI consumption

Acting as a trusted advisor on content performance trends and risks

Analytics capabilities included:

Content effectiveness measurement

Structured data and AI discoverability awareness
Complexity & Judgment
This role operates with a high degree of independence, requiring sound judgment in:

Publishing risk management

Content governance decisions

Performance interpretation and prioritization

The incumbent must balance speed, accuracy, compliance, and strategic insight while operating in a fast-moving, multi-stakeholder environment.

What you’ll need

3-5 years of experience in enterprise web publishing, content operations, or digital content governance

Deep expertise with Adobe Experience Manager (AEM) and enterprise CMS platforms

Strong understanding of:

Content governance models

Editorial workflows

Metadata, taxonomy, and structured content

Hands-on experience with digital analytics tools (e.g., Adobe Analytics, GA, dashboards)

Proven ability to translate data into clear recommendations

Exceptional attention to detail and quality assurance discipline

Strong written and verbal communication skills

Familiarity with AI-driven search, discovery, and content consumption trends

Experience supporting both external and internal digital channels

Experience in Pension or institutional investment environments

Due to the real-time nature of deals, announcements and other digital activity, the incumbent may be required to work outside regular business hours and perform overtime

Accessibility and compliance awareness (WCAG)

What we’re offering
This position is eligible for base salary and annual incentive based on individual and enterprise performance. Base Salary starting at $106,600 with future opportunity of up to…