Digital Marketing Analyst – Manulife

Manulife seeks an innovative Digital Marketing Analyst to analyze media performance and drive marketing strategy improvements. This hybrid position requires analytical prowess to generate insights from campaigns.

In this role, you’ll report to the Manager of Media Analytics, focusing on detailed marketing campaign analysis that turns data into actionable insights. Contribute your statistical knowledge and familiarity with digital analytics tools to build robust measurement strategies. You will work closely with stakeholders to align business goals with measurable outcomes across various segments.

Key Responsibilities:

• Generate visualizations and reports for clear communication

• Advise on media initiatives using historical analysis

• Utilize statistical techniques to uncover insights

• Collaborate on end-to-end reporting strategies

• Drive analysis projects that meet business needs

Requirements:

• Minimum 3 years of related experience

• Strong analytical skills in digital marketing

• Proficient in data visualization tools like Tableau

• Familiarity with Google Marketing Platform and Adobe Analytics

• Business-level English communication skills

Utilize your expertise in digital marketing and analytics to make a significant impact at Manulife.
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