Director, YouTube Management & Digital Partnerships

About Boat Rocker Studios

An independent, integrated global entertainment company, Boat Rocker Studios’ mission is to tell stories and build iconic brands across all genres and media. With offices around the world, Boat Rocker brings end-to-end creative expertise, robust business operations, and global franchise capabilities across Scripted, Unscripted, Documentary, and Kids & Family content. Its services span production, distribution, and brand & franchise management. In partnership with Industrial Brothers, Boat Rocker develops, produces, and exploits Industrial Brothers' innovative and original animated series for preschool and family audiences.

A selection of Boat Rocker’s projects includes Invasion (Apple TV+), Palm Royale (Apple TV+), Mix Tape (BBC, Binge, RTE), Video Nasty (BBC Northern Ireland, BBC Three, Virgin Media One, WDR), This Is the Tom Green Documentary (Prime Video), Orphan Black:
Echoes (AMC), American Rust:
Broken Justice (Prime Video), Beacon 23 (MGM+), Pretty Baby:
Brooke Shields (Hulu), Downey’s Dream Cars (Max), BS High (HBO), Orphan Black (BBC AMERICA, CTV Sci-Fi Channel), Billie Eilish:
The World’s a Little Blurry (Apple TV+), The Next Step (BBC, Corus, CBC), Daniel Spellbound (Netflix), Dino Ranch (Disney+, Disney Junior, CBC), and Dino Ranch:
Island Explorers (Amazon Kids+, CBC, Warner Bros. Discovery EMEA). For more information, please visit

We are seeking an entrepreneurial leader to build and scale Boat Rocker’s business across You Tube and other digital AVOD platforms. This role has two core mandates:

You will drive audience growth and revenue across You Tube and similar platforms by optimizing the distribution, marketing, and monetization of our extensive catalogue of television and digital content. This includes supporting current television series on You Tube (e.g. with cut‑down and original derivative content).

You will identify, develop, launch, market and monetize original and third‑party content specifically designed for You Tube and other creator‑driven AVOD platforms.

This role will lead all You Tube and related platform initiatives, including: revenue and partnership strategy, channel and platform optimization, performance analytics and audience growth, marketing and promotion, creative evaluation and third‑party content sourcing and acquisitions.

Sitting at the intersection of digital strategy, content development, and revenue generation, this leader will be responsible for building Boat Rocker’s You Tube and AVOD presence into a significant and growing business. Success in this role means unlocking the full value of Boat Rocker’s ever‑expanding library while building a scalable pipeline of platform‑native owned content that drives meaningful audience and revenue growth.

• Lead revenue‑share distribution strategy for the company’s content catalogue on You Tube.
• Procure new content partners and manage ongoing relationships to ensure consistent and optimized revenue generation.
• Monitor, analyze, and reconcile royalty statements, using performance data to inform platform strategy, content packaging, and deal optimization.
• Strategize and curate content packages tailored to individual You Tube channels, ensuring rights availability and commercial viability.
• Review and negotiate legal terms in collaboration with internal rights administration and legal teams and liaise with Media Operations to ensure timely and accurate delivery of content.
• Own annual You Tube revenue targets and growth forecasts.
• Accountable for profitability across owned and partner‑operated channels.
• Monitor RPM, CPM, watch time, subscriber growth, and yield performance.

• Oversee the exploitation of the company’s content catalogue on You Tube, including the creation, launch, and ongoing management of branded channels.
• Develop channel‑specific content strategies focused on audience growth, monetization, and long‑term brand building across kids & family, unscripted and scripted programming.
• Plan for future…