Senior UX Designer

The Senior UX Designer is responsible for delivering user-centered design outcomes across the full service lifecycle. The role follows a structured, multi-phase service design approach and partners closely with business and technical teams to research, design, validate, and continuously improve digital products and services.

There are four distinct delivery phases in which UX Designers produce deliverables aligned with a standard service design playbook and user-centered design principles.

The Discovery phase focuses on understanding user needs, business goals, and the problem space before building a solution.

• Facilitate project kick‑off sessions to align stakeholders and define outcomes
• Build understanding of:
• Short- and long‑term business goals
• User and business needs
• Business Model Canvas
• 5 Whys analysis
• Short- and long‑term goals
• Risks, fears, and challenges
• Clearly defined problem statements

• User interview topic maps
• User interview scripts
• User interview synthesis (collection, aggregation, and analysis of findings)
• User research findings report

• Present key findings and insights to extended stakeholders
• Align business and technical teams on next steps
• Support planning for the Alpha phase

• User storyboards
• Technical service blueprints
• Defined business key performance indicators (KPIs)

Alpha focuses on experimentation and hypothesis testing to determine how best to meet identified user needs.

• Optionally conduct a five‑day design sprint (or variation)
• Produce clickable prototypes for multiple solution options
• Validate prototypes through usability testing
• Produce research findings reports
• Iterate on prototypes based on user insights
• Identify processes or policies requiring change
• Produce a business proposal to support funding for the next phase
• Define solution vision and success metrics
• Create a prioritized feature list for Beta
• Define user outcomes and KPIs

The Beta phase involves building and validating a working, user‑facing service using agile delivery methods.

• Stand‑ups
• Sprint planning
• Reporting
• Acceptance
• Lead user story creation and validation one iteration ahead of development
• User stories and backlog‑ready designs
• Sketching and ideation workshops
• High‑fidelity designs and iterative enhancements
• Synthesis of research findings
• Stakeholder and product owner sign‑off
• Accessibility compliance testing per iteration
• Regular usability testing on the MVP

The Live phase emphasizes continuous improvement once the service is fully operational.

• Ongoing user research and usability testing
• Accessibility compliance testing as enhancements are released

• Extensive experience applying UX best practices
• Strong understanding of mobile‑first and responsive design
• Ability to iterate designs efficiently and intelligently
• 3+ years of experience on complex projects of varying sizes
• Experience working within agile (Scrum) environments
• Degree or diploma in graphic design
• Degree or certification in usability, human‑computer interaction, or technical writing is an asset
• Experience facilitating user research and usability testing
• Accessibility compliance testing experience is an asset

• Strong communication and mediation skills
• Experience working with cross‑functional teams
• Ability to manage resistance to change

• Proficiency with UX and design tools such as:
• Figma
• Sketch
• Adobe Creative Cloud
• Axure
• In Vision
• Just In Mind

• Excellent communication and presentation skills
• Strong collaboration in distributed teams
• Strong interpersonal and negotiation skills
• Excellent analytical, problem‑solving, and decision‑making abilities

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