Digital Content Specialist

Job Description

As digital content specialist at Sonnet, you’ll be part of a collaborative, forward-thinking team that’s shaping the future of insurance. You’ll work across disciplines – UX, product, marketing and CRM – to craft clear, compelling and user-centered content that informs, engages and converts.

Your words will guide users through complex digital journeys across discovery, quoting, purchasing, and policy management with ease, clarity and confidence. This isn’t a marketing role – you’ll be working within a product team and a firm understanding of UX heuristics is essential.

Those with Canadian P&C insurance industry experience are highly encouraged to apply.

• Collaborate with cross-functional teams to deliver multi-channel content solutions
• Ensure content meets accessibility standards, aligns with Sonnet’s voice and style and supports organizational goals
• Think strategically – connecting content deliverables to broader business objectives and user needs
• Apply UX writing and content design principles to improve how customers purchase insurance online
• Create content for product and landing pages and publish the pages to our website using Adobe Experience Manager, our CMS
• Work closely with design, user research, product, marketing, development and legal teams to understand business drivers and deliver content that’s purposeful, inclusive and customer‑focused
• Create content for product landing pages, FAQs, email journeys and transactional flows that support acquisition, engagement and retention
• Use words to design intuitive features and flows that help users achieve goals with minimal friction
• Deliver microcopy for in‑app flows and complex forms that’s clear, consistent, accessible and aligned with UX best practices
• Explain product features and benefits with plain language that resonates with diverse audiences and drives business goals
• Craft newsletter and email copy that converts, retains, educates and entertains our audiences
• Coordinate with translation services to ensure content is localized and optimized for French‑speaking audiences

• A minimum of 2–4 years professional experience in UX writing, content design or digital content creation, preferably within a Canadian regulated industry (e.g., insurance, finance)
• Experience in the Canadian auto and home insurance industry is a strong asset
• A strategic mindset with a passion for solving user and business problems with content
• Foundation in optimizing content for SEO and GEO
• A portfolio that proves your ability to apply content solutions to digital products, flows, interactions, conversational interfaces (chatbots) and transactional emails
• Experience using AI tools, such as Google Gemini, to build and interact with agents and refine workflows and streamline content creation
• Understanding of web accessibility standards and inclusive writing practices
• Experience working in Agile environments; familiarity with tools like Jira and Figma
• Proficiency with CMS platforms such as Adobe Experience Manager and an ability to learn new tools quickly
• Strong collaboration skills and a customer‑first mindset
• Bilingualism in English and French is an asset

$59,300-$109,200

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting

This role requires successful clearance of a background check (including criminal checks and leadership references).

Sonnet is part of Definity, which includes some of Canada’s most long‑standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.