Job Title:
Sr Manager, Revenue Intelligence & GTM Analytics
Location: Remote (Canada)
Employment Type: Full-time
About Us
ORO Labs is an agentic procurement orchestration company on a mission to humanize the procurement experience. Founded in 2020 by former SAP Ariba product leaders, ORO delivers effortless user experiences so businesses can shorten cycle times, decrease risk through end-to-end process visibility, and remain agile in response to change with a no-code platform purpose-built for procurement. Trusted by users in over 70 countries, and supported by an extensive network of implementation and technology partners, ORO helps Fortune 500 and fast-growing global companies automate processes, improve cross-team collaboration, and scale procurement operations.
The ORO platform is trusted by the world’s largest brands, including The Coca-Cola Company, Novartis, Danone, Roche, BASF, Liberty Global, Bayer, Millennium, and
About the Role
As the Lead of Revenue Intelligence, you will serve as the central source of truth for our Go-to-Market organization, driving data clarity and decision-making across the revenue function. This role focuses on building structured, reliable revenue insights and forecasting capabilities—not just reporting metrics. You will sit at the center of our revenue engine, reporting directly to leadership and partnering closely with Sales Leads to translate complex data into actionable business intelligence.
You will transform raw data from our modern revenue technology stack (Salesforce, Clay, Amplemarket) into clear, predictive insights that guide strategy, planning, and performance management. This is an excellent opportunity for someone interested in revenue operations, analytics, and data-driven growth to play a critical role in shaping how the business scales and makes decisions. You’ll collaborate with cross-functional teams (Sales, Marketing, Revenue Operations, and Leadership) to ensure data accuracy, visibility, and alignment with revenue goals and business objectives.
What You’ll Do
- The Source of Truth : Own the global GTM reporting architecture in a tool like Tableau/Looker and Salesforce. You will define, track, and visualize the metrics that matter:
Pipeline Coverage, Win Rates, LTV/CAC, and Rep Productivity. - Strategic Forecasting: Lead the weekly, monthly, and quarterly forecasting process for Sales Leads. You will move us from manual spreadsheets to automated, high-confidence models based on historical conversion and real-time signals.
- Modern Funnel Analysis: You will be responsible for identifying which specific data signals are actually driving closed-won revenue.
- Technical SFDC Stewardship: While we have a GTM Engineer, you will utilize your 2+ years of SFDC Dev/Advanced Admin skills to ensure our Salesforce data objects are structured correctly for deep, multi-touch attribution and reporting.
- Executive Storytelling: Translate complex data sets into simple, actionable insights for Sales Leads and Board-level presentations. You highlight the why behind the numbers (e.g., We are hitting 110% of top-of-funnel goals, but conversion is stalling at Stage 2 in the EMEA territory ).
What We’re Looking For
We are looking for a data-driven Revenue Intelligence leader with strong experience in building scalable GTM reporting and forecasting frameworks using tools like Salesforce and Tableau/Looker. You bring hands-on expertise in funnel analysis, revenue modeling, and identifying the key signals that drive pipeline conversion and closed-won outcomes. You are comfortable structuring Salesforce data for accurate attribution and reporting, translating complex datasets into clear insights for Sales Leaders and executives, and supporting quota setting and territory planning with data-backed recommendations.
Most importantly, you combine analytical rigor with strong business judgment and a collaborative approach to drive predictable revenue performance.
Key Qualifications
- 5+ years of experience in Revenue Operations, Revenue Intelligence, Sales Analytics, or a related function within a high-growth B2B or SaaS environment
- Proven track record of building and managing GTM…
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