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Data-Driven Audience Specialist

Job in Toronto, Ontario, C6A, Canada
Listing for: Sony Music
Full Time position
Listed on 2026-06-05
Job specializations:
  • IT/Tech
    Data Analyst, Digital Marketing
Salary/Wage Range or Industry Benchmark: 80000 - 100000 CAD Yearly CAD 80000.00 100000.00 YEAR
Job Description & How to Apply Below
Position: Data-Driven Audience Specialist at Sony Music
Join Sony Music Entertainment Canada Inc. as the Specialist, Audience Intelligence, focusing on data-driven audience insights and strategies. This full-time role supports engagement and growth across various platforms.

Located in Liberty Village, Toronto, the Specialist will collaborate with Commercial Partnerships, Marketing, and A&R teams. Your mission is to transform complex datasets into insights that enhance campaign planning and optimize fan engagement. Effective communication and strong analytical skills are key for this collaborative position.

Key Responsibilities:

• Collect and analyze audience data for insights

• Conduct thorough analyses of fan demographics

• Identify emerging audience trends and opportunities

• Lead performance reporting across D2C initiatives

• Develop dashboards for tracking key performance metrics

Requirements:

• 4-6 years of experience in audience insights or analytics

• Strong skills in SQL and/or Python

• Knowledge of BI tools like Tableau and Alteryx

• Experience with music audience platforms

• Excellent communication and organizational abilities

Leverage your analytical skills and music passion at Sony Music to drive audience engagement and insights.
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