Product Manager for Marketing Technologies

Lead product management for marketing technologies, ensuring robust customer engagement strategies in a remote-first role with collaborative opportunities in Toronto. Drive customer acquisition and retention through innovative Mar Tech solutions.
This role focuses on the comprehensive strategy and execution of our Marketing Technology ecosystem. You'll oversee critical platforms including CRM, loyalty programs, and analytics tools, while leading a dedicated engineering team.

Your role involves aligning product priorities with Marketing and Engineering stakeholders, reporting progress to senior leadership.

Key Responsibilities:

• Define multi-horizon roadmap for marketing technology

• Manage strategies for CRM, loyalty, and analytics

• Lead Mar Tech Engineering Squad and write epics

• Communicate effectively with cross-functional teams

• Influence vendor relationships for platform enhancement
Requirements:

• 6+ years of product management experience

• Expertise in marketing technology with focus on Braze

• Proficiency in managing a Customer Data Platform

• Understanding web analytics and data schemas

• Strong communication and execution-focused mindset
Shape the future of customer interaction through data-driven marketing initiatives and impactful product management.
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