Director of CRM Strategy

Lead CRM innovation as the Director of CRM Strategy at Publicis Hawkeye in Canada. This role challenges you to combine strategic marketing with advanced analytics to enhance customer experiences.
In this strategic position, you’ll architect solutions that elevate client campaigns and drive customer excellence. Your ability to communicate ideas effectively and lead teams in a dynamic environment will be key. Collaborating with cross-functional teams, you’ll harness insights from data and digital trends to refine strategies.

Key Responsibilities:

• Develop dynamic CRM strategies and best practices

• Inspire a culture of experimentation with test-and-learn frameworks

• Nurture strong relationships with key clients

• Deliver impactful presentations to educate and energize teams

• Keep the team ahead of emerging digital trends
Requirements:

• 8-10 years of agency or marketing expertise

• Demonstrated leadership in cross-functional teamwork

• Experience in strategic CRM campaign development

• Strong analytical and data insight skills

• Knowledge of automation tools like Braze and Salesforce
Drive strategic CRM initiatives and lead transformative work at Publicis Hawkeye.
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