Social Analytics Manager

Why This Role is Important

We are seeking a highly strategic and analytically driven Manager, Social Analytics to lead measurement, insights, and data strategy across social. This role is critical in transforming social from a reporting function into a decision-making engine that drives business impact.

As the enterprise Subject Matter Expert, you will connect social performance to broader marketing and business outcomes, turning data into clear, actionable insights that inform content, community management, and brand strategy.

You will play a key role in building a standardized, scalable analytics ecosystem, ensuring social signals (engagement, sentiment, community) are fully leveraged to drive brand equity, cultural relevance, and growth.

• Lead the measurement, analysis, and reporting of social performance across organic channels, aligned to business objectives
• Define, evolve, and standardize KPIs that move beyond platform metrics to reflect engagement quality, sentiment, and business impact
• Build dashboards, scorecards, and reporting systems that enable real-time decision-making and optimization
• Translate complex data into clear, actionable insights that influence content, creative, media, and investment strategies
• Identify trends, opportunities, and risks across owned, competitor, and industry data
• Establish a standardized, scalable data architecture across brands and platforms
• Develop and implement measurement frameworks, methodologies, and governance to ensure consistency and data integrity
• Partner cross-functionally with Social, Creative, Content, Community Management, Media, and Brand teams to embed insights into strategy
• Act as the internal voice of performance, ensuring insights are not just reported, but acted upon
• Lead relationships with analytics and martech partners (e.g., Sprout, platform tools, data providers)
• Upskill teams and stakeholders on analytics frameworks, tools, and data interpretation
• Improve and automate workflows to increase efficiency and scale reporting across the enterprise

• 5–8+ years of experience in social analytics, digital analytics, or marketing insights
• Deep expertise across social platforms (paid and organic), measurement frameworks, and analytics tools
• Strong understanding of the broader marketing ecosystem (media, CRM, ecommerce, brand strategy)
• Experience building dashboards, scorecards, and scalable reporting systems
• Deep understanding of social analytics and listening tools (e.g., Sprout Social or similar platforms)
• Proven ability to translate data into clear, compelling business insights and narratives
• Experience working cross-functionally with multiple stakeholders and influencing senior leaders
• Strong analytical, problem-solving, and critical thinking skills
• Excellent communication and storytelling abilities
• Post‑secondary education in marketing, analytics, business, or a related field

• Experience integrating social data with broader enterprise data systems
• Familiarity with data visualization tools (e.g., Tableau, Power BI)
• Experience in retail, CPG, or high-volume, multi-brand environments
• Experience building or evolving measurement frameworks at scale

• Build trust in data as a core driver of decision-making
• Enable teams to move faster through clear, actionable insights
• Standardize measurement across brands while elevating performance expectations
• Turn social signals into strategic advantages for the business
• Drive a culture of continuous optimization through learning loops and data-driven thinking

We love to be upfront about our pay rates and as we pay our contractors an hourly rate, please note that the hourly range for this position is $42 per hour. The final pay rate offered will be based on candidate's overall skillset and experience.

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.