Marketing Automation Specialist to deliver personalized B2B email marketing campaigns using Ora

Marketing Automation Specialist to deliver personalized B2B email marketing campaigns using Oracle Eloqua and Salesforce Marketing Cloud

Our public sector client is seeking a Marketing Automation Specialist to deliver personalized B2B email marketing campaigns using marketing automation system

Join a high-impact digital marketing initiative supporting Canadian businesses through data-driven automation and optimized engagement. This role focuses on building, testing, and deploying responsive, CASL-compliant email templates and landing pages within an agile marketing environment. Working closely with cross-functional teams, the specialist will execute multi-step automated campaigns and segmentation strategies using Eloqua. The contract offers visibility within a large national digital innovation program.

Contract:

11 months, hours: EST, location:
Ottawa, Hybrid (1-2 days) preferred.

• 5+ years in digital marketing with 3+ years as an email specialist in a B2B marketing organization using Eloqua or another marketing automation system / CRM
• 3+ years developing responsive and accessible email templates and landing pages using HTML, CSS, JavaScript, and JSON
• 3+ years applying B2B marketing best practices and CASL-compliant email operations
• Experience building audience segments and targeting strategies, (Multi-criteria segmentation, Use of engagement data (opens, clicks, etc.)

• Eloqua Campaign & Automation experience including multi-step workflows and segmentation logic
• Eloqua Certification: B2B Oracle Eloqua Master or Modern Marketing Luminary

• Ideate, build, deploy, test, and enhance email campaigns and workflows in Eloqua
• Develop responsive, accessible email templates and landing pages using HTML/CSS/JavaScript/JSON
• Deliver personalized and optimized email marketing programs creating demand for products and services
• Recommend improvements to templates and workflows for Nurture & Grow squads and stakeholders
• Analyze campaign performance and implement enhancements based on results
• Develop responsive and accessible landing pages and templates across devices and browsers
• Participate in agile ceremonies and maintain task progress using Microsoft Azure Dev Ops
• Ensure adherence to digital marketing best practices and CASL compliance