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Job Description & How to Apply Below
About the Role
Regular full-time Specialist, Digital Experience working in the Integrated Marketing team, reporting to the Digital Experience Delivery Manager. This role takes approved content, design components, and project outlines to build live, tested, tracked, and accessible digital experiences across our public channels, including , campaign landing pages, donor emails, the booking portal, and related platforms. The Specialist ensures every asset is accurate, accessible, on‑brand, and fully functional before release.
Formula for Success
Build and deploy donor email communications, assembling HTML emails from templates, testing across clients, validating before send, and monitoring performance post‑launch.
Create and maintain pages on and campaign properties using approved content, design system components, Figma layouts, and Unbounce landing pages that are accessible, responsive, and high‑performing.
Act as the final checkpoint before anything goes live, ensuring pages, emails, links, redirects, and tracking work as expected.
Maintain clean tracking and tagging practices, implementing UTMs, GA4 events, and conversion pixels correctly for trustable data.
Document and standardize work processes by maintaining SOPs, checklists, and organized templates.
Learn new tools, troubleshoot issues, help the team adopt evolving platforms, and identify opportunities to streamline repeat work.
Collaborate closely with partners to coordinate bilingual (English/French) assets, ensure consistency across versions, and contribute to a culture of ownership and continuous improvement.
Desired Education and Skills
3–5 years in digital production, CMS publishing, email marketing operations, or a similar hands‑on execution role.
Proven experience building and deploying marketing emails at scale (HTML production, rendering/compatibility testing, personalization, and send management).
Strong experience with CMS platforms and web publishing workflows, including building pages using templates, components, and governance standards.
Experience setting up and managing landing pages with tools like Unbounce or similar platforms.
Working knowledge of HTML/CSS, with the ability to troubleshoot front‑end rendering issues across email clients and CMS environments.
Experience with Figma and design systems considered an asset.
Familiarity with campaign measurement fundamentals, including UTM tracking and GA4 event tagging.
How You Work
You’re detail‑obsessed and take ownership over production quality.
You manage multiple competing deadlines comfortably.
You navigate multiple tools and systems, picking them up quickly.
You communicate clearly and document work in a way others can follow.
Great to Have
Familiarity with accessibility standards (WCAG) and QA testing across devices and browsers.
Experience with digital asset management practices (templates, image libraries, brand assets).
Experience implementing conversion pixels or more advanced tracking setups.
Experience working in a bilingual (English/French) environment.
Education
Post‑secondary education in Digital Media, Communications, Design, Computer Science, Marketing Technology, or a related field — or equivalent hands‑on experience.
What We Offer You
4 weeks’ vacation.
Annual performance award up to 6%.
Comprehensive group health, dental, and vision benefits for you and your family.
Defined benefit pension plan.
Employee discounts, wellness program, professional resources.
What You Can Expect
Hybrid environment: onsite at 1800 Alta Vista Dr, Ottawa, or 67 College St, Toronto, 40% of the time/days of the week.
Shift/hours:
Monday to Friday, 37.5 hours per week, 7.5 hours per day.
Occasional travel required.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us. We recognize the land and waters that inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live, and play.
Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.
We thank all applicants for their interest. However, only those considered for an interview or invited to participate in an assessment will be contacted. Applicants who require accommodation should discuss their needs with us.
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