Senior Digital Marketing Manager Job Toronto area,Ontario Canada,IT/Tech

Senior Digital Marketing Manager

➡️ Ready to own and scale the digital engine responsible for pipeline, demos, and revenue?
➡️ Excited to build and optimize a demand generation system across paid, organic, and emerging AI-driven channels?
➡️ Thrive in environments where you’re accountable for performance and expected to turn data into decisive action?
➡️ Looking to make a direct impact in a fast-growing, AI-native SaaS company where digital is a core growth driver?

About Us:

Pat Snap is a global, pre-IPO company that transforms the way organizations harness their Intellectual Property and Research & Development productivity. Our platform revolutionizes how IP and R&D teams collaborate across the entire innovation lifecycle, using domain-specific AI to accelerate the creation of market-ready products. With over 12,000 customers worldwide, including some of the biggest names in innovation, Patsnap is at the forefront of technological advancement.

Our $300M Series E funding round brings our valuation to a $1 billion unicorn status, and we still have a remarkable amount of growth ahead.

We have a vibrant and diverse team with offices in Singapore, Toronto, London, and Shanghai. Our hyper-growth trajectory is powered by our people, and we are extremely proud of our company-wide vision, work ethic, and entrepreneurial spirit. We are committed to fostering an inclusive environment where talent thrives and ideas bloom.

Role

Summary:

As a Senior Digital Marketing Manager at Pat Snap, you will own and scale the digital engine that drives pipeline across our R&D, Life Sciences, and IP verticals. This is a highly visible, high-impact individual contributor role with full accountability for digital performance spanning paid acquisition, organic growth, and the infrastructure that underpins it.

You will be responsible for building and optimizing a demand generation engine that consistently delivers qualified traffic, demo requests, and product-led growth. From paid search and Linked In campaigns to SEO, GEO, and intent-driven targeting, you will turn strategy into execution, and execution into measurable pipeline.

This role goes beyond campaign management. You will define how digital marketing operates at Pat Snap: shaping channel strategy, owning performance targets, and ensuring our marketing data, attribution, and tech stack are built to support scale. As the owner of demand generation, you’ll operate with a high degree of autonomy, partnering closely with the Head of Marketing, content, events, and sales while setting the standard for what great digital looks like.

We’re looking for someone who thrives in that level of ownership - an experienced B2B SaaS marketer who can both execute at a high level and build the systems, insights, and strategy that drive sustained growth in a fast-moving, AI-native company.

This is a hybrid position in our Downtown Toronto office with the expectation to work from the office on Wednesdays. You are welcome to work out of the office more often if you wish!

What You'll be Doing:

Own and execute Pat Snap’s digital marketing strategy across paid search, paid social (Linked In), SEO, and emerging GEO channels.

Build, launch, and optimize end-to-end paid campaigns, including targeting, messaging, budget allocation, and performance tracking.

Drive pipeline growth by converting digital traffic into qualified leads, demo requests, and product-led signups.

Lead SEO and GEO efforts to ensure strong visibility across both traditional search engines and AI-driven discovery platforms.

Develop and scale Linked In campaigns targeting senior decision-makers across R&D, Life Sciences, and IP functions.

Partner with content, video, and product marketing teams to ensure assets are built and optimized for performance across channels.

Leverage intent data to identify in-market accounts and inform targeting and campaign strategy.

Continuously analyze campaign performance, run experiments, and translate insights into clear optimization actions.

Own Hub Spot campaign setup, tracking, lead scoring, workflows, and attribution reporting.

Ensure accurate and reliable data flow between Hub Spot and Salesforce,…