CRM Specialist; iGaming

Location: Toronto, Ontario (In-Office) (King & Spadina)

Work Schedule: Monday – Friday

Salary Range: $90,000 - $115,000

AI Disclosure: We do not use artificial intelligence to screen, assess, or select applicants for this position.

Vacancy Status: This posting is for an existing vacancy at our Toronto office.

BrightIT is a high-velocity tech hub focused on delivering world-class digital solutions for the iGaming sector. We bridge the gap between creative startup culture and industrial-scale execution.

Mission: Empowering brands through bold, responsible technology.

Vision: Creating a home for the brightest minds in tech to redefine the gaming landscape.

The Role

As a CRM Specialist, you will own CRM strategy and execution for this key Canadian market, from onboarding and engagement to retention and reactivation. You’ll design localized, personalized campaigns across email, SMS, push, and onsite messaging, working closely with product, content, and data teams to deliver compliant, high-performing customer experiences.

What You’ll Do

• Develop and implement localized CRM strategies tailored to the Canadian market (email, SMS, push, onsite messaging).
• Own and optimize the customer journey across onboarding, engagement, retention, churn prevention, and reactivation.
• Plan, execute, and analyze campaigns with a strong focus on personalization, segmentation, and performance metrics.
• Collaborate with product, design, content, and data teams to deliver cohesive and impactful user experiences.
• Track and report on key CRM KPIs (retention, conversion, CLV, churn) and translate insights into clear actions.
• Ensure all CRM activities comply with Canadian regulatory standards and responsible gaming practices for Ontario.
• Serve as the primary point of contact for CRM initiatives in the Ontario region.

What We’re Looking For

• 3+ years of CRM experience within iGaming, Sports Betting or digital entertainment.
• iGaming experience is required
• Strong understanding of the Canadian market, especially Ontario consumer behavior and regulatory environment.
• Hands-on experience with CRM platforms (e.g., Braze, Optimove, Salesforce, or similar).
• Solid data analysis skills, including A/B testing, segmentation, and performance reporting.
• Excellent communication, stakeholder management, and organizational skills.
• Proactive, self-motivated, and comfortable managing projects independently.

Why Join

You’ll join a fast-growing international company operating at the intersection of digital marketing, technology, and regulated industries with real ownership over a strategic Canadian market.

Compensation: Competitive salary and benefits package

Impact: Full ownership of your market, with strategic freedom to test, learn, and scale

Culture: Collaborative, innovative, and globally connected team

We view responsible gambling not just as a regulatory requirement, but as a core ethical responsibility and a pillar of our sustainable business model, ensuring we lead the industry in player protection and social integrity. At the heart of our platform is a sophisticated responsible gambling framework designed to protect our community. We take pride in being a socially conscious operator that leverages technology to ensure gaming remains safe, transparent, and sustainable for everyone.