Digital Marketing Manager at RBC Royal Trust

Elevate your career with RBC Royal Trust as a Digital Marketing Manager in Toronto. Focus on national digital marketing initiatives, content development, and performance analysis within a collaborative environment.

Reporting to the Senior Director, Business Enablement and Strategy, this role requires 4-7 years of digital marketing experience, particularly in Financial Services. You'll manage multiple digital initiatives, optimize public-facing content, and execute campaigns tailored for lead generation. The position also entails building relationships across internal teams and ensuring compliance in all digital activities.

Key Responsibilities:

• Manage multiple digital marketing initiatives, ensuring timely execution

• Develop and maintain RBC Royal Trust's digital presence

• Strategize content for various digital channels, optimizing for SEO

• Execute integrated campaigns and manage ROI monitoring

• Lead web content and audio/video production initiatives

Requirements:

• 4–7 years of digital marketing experience

• Strong project management and reporting skills

• Expertise in SEM, SEO, and digital best practices

• Post-secondary education in digital marketing

• Attention to detail with a creative problem-solving mindset

Drive impactful digital marketing strategies and elevate the RBC Royal Trust brand across Canada.
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