Director, Strategy & Transformation Communications and Branding

Title:

Director, Strategy & Transformation Communications and Branding

Requisition

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Director, Strategy & Transformation Communications and Branding, Technology Infrastructure is accountable for defining, leading, and executing a comprehensive communications, engagement, and branding strategy in support of Scotia Tech’s Technology Infrastructure transformation agenda.

This role ensures that the strategy, priorities, and outcomes of Technology Infrastructure transformation are clearly articulated, consistently communicated, and broadly understood across the enterprise. The Director enables alignment across employees, senior leadership, and key stakeholders by translating complex technology initiatives into compelling, accessible narratives that drive engagement and adoption.

Acting as a strategic partner to the Senior Vice President, Technology Infrastructure and leadership team, the role plays a critical function in strengthening the Scotia Tech brand both internally and externally, fostering a culture of innovation, collaboration, and transformation, and reinforcing Scotiabank’s reputation as a leader in technology-enabled banking.

Is this role right for you? In this role, you will:

• Develop and execute a comprehensive, multi‑channel communications strategy aligned to the Technology Infrastructure transformation roadmap and enterprise technology strategy
• Establish a clear and compelling transformation narrative that articulates vision, objectives, progress, and value realization across a wide range of audiences
• Provide strategic communications advisory to the SVP, Technology Infrastructure and leadership team, including development of executive messaging, presentations, speeches, and critical communications
• Ensure all messaging is consistent, aligned with enterprise priorities, and reinforces Scotiabank’s broader strategic direction, brand, and values
• Define communication governance, cadence, and standards to ensure effective, coordinated delivery across all channels

• Oversee development and delivery of executive‑level communications including town halls, leadership forums, board materials, and enterprise updates
• Shape the external positioning of Technology Infrastructure through strategic participation in awards, conferences, industry events, and academic partnerships
• Support the SVP and senior leadership in building their external voice and presence in the market as leaders in technology transformation
• Ensure alignment with Corporate Communications on external messaging, media positioning, and reputation management

• Design and implement engagement strategies that foster a strong sense of purpose, alignment, and pride within Scotia Tech
• Create structured opportunities for employee dialogue, feedback, and participation through engagement campaigns, surveys, and interactive forums
• Develop recognition and storytelling programs that highlight transformation milestones, success stories, and employee contributions
• Drive employee understanding of transformation priorities, ensuring clear linkage between individual roles and enterprise outcomes
• Promote a culture of transparency, inclusivity, and continuous communication during periods of change and transformation

• Lead the development and continuous evolution of the Scotia Tech brand within Technology Infrastructure, ensuring alignment with enterprise brand standards
• Establish and operate a multimedia design Centre of Excellence to deliver high‑quality visual communications, digital assets, and storytelling content
• Define brand guidelines, visual identity standards, and content frameworks specific to Technology Infrastructure
• Ensure consistent, high‑quality execution of branding and communications materials across all platforms and channels
• Enhance internal and external visibility of Technology Infrastructure through innovative, engaging, and visually compelling content