Growth Marketing Senior Manager - Paid Social

The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes. The candidate is energized by solving complex business problems and consistently effective in making high-judgement decisions at rapid pace amidst the frequent ambiguity that comes with charting a course of action with no precedent. Moreover, the ideal candidate is energized by an environment where strategy, innovation and decision-making are intentionally distributed, where candor, speed and data are highly valued and colleagues at all levels hold each other to unusually high standards on behalf of company's customers.

As Senior Manager, Growth Marketing - you will build the performance marketing for Canada from 0 to 1. This role will play a major part in accelerating company’s growth in Canada.

Key Responsibilities

Own and execute the full performance marketing strategy primarily across paid social channels—including Meta DPA, non-DPA, App Lovin, Tik Tok and more across categories.

Drive both new customer acquisition and retargeting efforts across web and app, ensuring strong funnel performance and achieving ROAS efficiency targets.

Manage channels end-to-end, from strategic campaign planning and audience segmentation to A/B testing, optimization, and achieving ROAS and efficiency targets.

Continuously experiment and optimize campaigns by testing new products, creatives, formats, and landing pages. Build a strong feedback loop with cross-functional partners to refine ad strategies and support supply chain planning.

Partner with the creative strategy team (creative strategists, video editors, graphic designers) to concept, develop, and launch high-performing ad assets tailored to platform best practices.

Work with ad tech and marketing operations teams to automate reporting, improve data visibility, and streamline campaign management, optimization workflows, incrementality testing, attribution, and A/B testing processes.

Key Qualifications

6+ years of hands-on experience managing Meta, programs at scale, with direct ownership of large marketing budgets. Expert-level proficiency in Meta Ads Manager.

Deep understanding of Meta’s best practices including campaign structure, creative optimization.

Experience driving performance across both web and app

Highly analytical mindset, with the ability to interpret data, identify trends, and leverage insights to inform decisions and optimize performance.

Proactive self-starter who thrives in fast-paced, results-driven environments.

Test-and-learn mentality, embracing experimentation to unlock growth and scale successful strategies.

Strong proficiency in Google Sheets, including advanced formulas and experience working with Sigma, Lookr etc.

App Lovin and Tik Tok experience would be a bonus.

The salary range for this role is $130,000 - $150,000 CAD. All applications are reviewed by real people — we do not use AI or automated screening tools in our recruitment process.