Social Analytics Manager

About the Role

Join Loblaw Companies Limited to shape the future of Canadian retail.

We are seeking a highly strategic and analytics‑driven Manager, Social Analytics to lead measurement, insights, and data strategy across social. This role is critical in transforming social from a reporting function into a decision‑making engine that drives business impact.

• Lead the measurement, analysis, and reporting of social performance across organic channels, aligned to business objectives.
• Define, evolve, and standardize KPIs that move beyond platform metrics to reflect engagement quality, sentiment, and business impact.
• Build dashboards, scorecards, and reporting systems that enable real‑time decision‑making and optimization.
• Translate complex data into clear, actionable insights that influence content, creative, media, and investment strategies.
• Identify trends, opportunities, and risks across owned, competitor, and industry data.
• Establish a standardized, scalable data architecture across brands and platforms.
• Develop and implement measurement frameworks, methodologies, and governance to ensure consistency and data integrity.
• Partner cross‑functionally with Social, Creative, Content, Community Management, Media, and Brand teams to embed insights into strategy.
• Act as the internal voice of performance, ensuring insights are not just reported, but acted upon.
• Lead relationships with analytics and martech partners (e.g., Sprout, platform tools, data providers).
• Upskill teams and stakeholders on analytics frameworks, tools, and data interpretation.
• Improve and automate workflows to increase efficiency and scale reporting across the enterprise.

• 5‑8+ years of experience in social analytics, digital analytics, or marketing insights.
• Deep expertise across social platforms (paid and organic), measurement frameworks, and analytics tools.
• Strong understanding of the broader marketing ecosystem (media, CRM, ecommerce, brand strategy).
• Experience building dashboards, scorecards, and scalable reporting systems.
• Deep understanding of social analytics and listening tools (e.g., Sprout Social or similar platforms).
• Proven ability to translate data into clear, compelling business insights and narratives.
• Experience working cross‑functionally with multiple stakeholders and influencing senior leaders.
• Strong analytical, problem‑solving, and critical thinking skills.
• Excellent communication and storytelling abilities.
• Post‑secondary education in marketing, analytics, business, or a related field.

• Experience integrating social data with broader enterprise data systems.
• Familiarity with data visualization tools (e.g., Tableau, Power BI).
• Experience in retail, CPG, or high‑volume, multi‑brand environments.
• Experience building or evolving measurement frameworks at scale.

• Build trust in data as a core driver of decision‑making.
• Enable teams to move faster through clear, actionable insights.
• Standardize measurement across brands while elevating performance expectations.
• Turn social signals into strategic advantages for the business.
• Drive a culture of continuous optimization through learning loops and data‑driven thinking.

Hourly rate: $42. Salary range: $68,000.00 – $93,500.00 per year.

We have a long‑standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability can be made at any stage of application and employment. Candidates who are 18 years or older are required to complete a criminal background check.

The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position.