Senior Manager, Data-Driven Marketing Analytics

Elevate fundraising strategies as the Senior Manager for Data-Driven Marketing Analytics at Heart & Stroke. This hybrid role emphasizes analytics to support impactful health initiatives in Canada.
In this strategic position, you will enhance Heart & Stroke's mission by utilizing data to influence fundraising success and optimize donor engagement. Leading a team of analysts, you'll ensure the delivery of precise analytics while collaborating with various departments to influence strategy and reinforce organizational goals. Your expertise in data management and analytics will guide pivotal decisions that drive campaigns forward.

Key Responsibilities:

• Oversee analytics operations for fundraising campaigns

• Collaborate with stakeholders to inform strategic decisions

• Develop evaluation methods to measure program success

• Analyze donor behavior to enhance engagement

• Ensure highest standards of data quality and governance
Requirements:

• 7+ years in Business and Marketing Analytics

• 3 years of people management experience

• Expertise in analytical tools and data sources

• Strong ability with SQL and predictive modeling

• Familiarity with charity and fundraising analytics
Utilize your skills to drive impactful health outcomes at Heart & Stroke.
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